1. Introduction to event management
Learning Unit 1

4. Examples of events ……..

5. What are we going to look at in events..

6. Industry terms
MICE
Business tourism: provision of facilities and services to delegates and attendees
Association meetings: usually non-profit… common cause: hold meetings
Convention bureaus: Assist event planners with co- ordination
DMO : help develop and market destinations

7. International industry associations

10. Size of the industry SA hosts many events…… Ranked 37th globally
Capital city of SA events?
SA secured over 200 international conferences in period

11. Industry associations
umbrella body of conference and meetings industry of SA
Focus on maintaining and improving efficiency and professionalism.
Who belongs to SAACI – PCO’s

12. 1980 non profit organisation.
Represents: Venue’s, organisers, exhibition designers……
Adds credibility, status and integrity to members.
Have to qualify to belong to EXSA

13. Other abbreviations
CMP – Certified Meeting Professional qualification
PCO – Professional conference organisers

14. Industry strengths Strong business tourism industry
World class facilities
Good track record of events
SA in top 15 long-haul business event destinations in the world
Nr 1 in Africa
Has successfully hosted mega events……

15. Events personnel
Event manager, event organiser, PCO meeting planners….
What do they do:
Need experience
Need to be qualified
Know that monetary value is important
Should be able to take risk.
Big difference between small events and large events……. Planning is crucial
Money cant be lost.

16. Defining events - Self study P. 9
Business events: annual general meetings, conventions
Special events: Paying customers; Rock Shows
Festivals / Fairs / Cultural events: Cherry Festival
Exhibitions / Trade Shows: Baby Expo, wedding expo
Sports and spectator events: Rugby, Soccer….
Charity events / Fundraising SPCA, church bazaar
Party planning

17. Nr 1: Don’t panic, and carry a clipboard
Nr 2: No one else should have a script
Nr 3: Successful events follow
S I R principle
S – Social
I – Information
R – Reward

18. The end