1. RUSSIAN MEDIA MARKET OVERVIEW
JANUARY – OCTOBER 2018

2. TOTAL MARKET JAN-SEP’2018 +12% +1% +22% -10% 0% MARKET GROWTH
130.5 bln RUB,
40% of market
+1%
11.6 bln RUB,
4% of market
MARKET GROWTH
+22%
141 bln RUB,
43% of market
-10%
12.9 bln RUB,
4% of market 0%
31.1 bln RUB,
10% of market
Source: ACAR

3. TOTAL MARKET FY’2017

4. TOTAL MARKET FY’2017 TOTAL MARKET
*ACAR changed methodology and corrected figures for
Source: ACAR

5. TOTAL MARKET FY’2017 +3% -8% +22% +10% +6% MARKET GROWTH 16.9 bln RUB,
4% of market
-8%
20.5 bln RUB,
5% of market
MARKET GROWTH
+22%
166.3 bln RUB,
40% of market
+10%
38.4 bln RUB,
9% of market
+6%
3.5 bln RUB,
1% of market
Source: ACAR

6. TOTAL MARKET FY’2017
SPLIT BY MEDIA
Source: ACAR

7. TOP CATEGORIES JAN-OCT’2018

8. TOP CATEGORIES JAN-OCT’2018
ALL MEDIA
Source: Mediascope (TV, Press, Radio, OOH). TV 2017 budgets were adjusted

9. TOP CATEGORIES JAN-OCT’2018TV
Source: Mediascope (TV). TV 2017 budgets were adjusted

10. TOP CATEGORIES JAN-OCT’2018
RADIO
Source: Mediascope (Radio Nat+Loc)

11. TOP CATEGORIES JAN-OCT’2018
PRESS
Source: Mediascope (Press)

12. TOP CATEGORIES JAN-OCT’2018
OOH
Source: Mediascope (OOH)

13. TOP ADVERTISERS JAN-OCT’2018

14. TOP ADVERTISERS JAN-OCT’2018
ALL MEDIA
Source: Mediascope, AdFact Monitoring (TV, Press, Radio, OOH). TV 2017 budgets were adjusted

15. TOP ADVERTISERS JAN-OCT’2018TV
Source: Mediascope (TV). TV 2017 budgets were adjusted

16. TOP ADVERTISERS JAN-OCT’2018
RADIO
Source: Mediascope (Radio Nat+Loc)

17. TOP ADVERTISERS JAN-OCT’2018
PRESS
Source: Mediascope (Press)

18. TOP ADVERTISERS JAN-OCT’2018
OOH
Source: Mediascope (OOH)

19. TV RATINGS TOP JAN-OCT’2018
TOP CATEGORIES
Source: Mediascope, TV Index

20. TV RATINGS TOP JAN-OCT’2018
TOP ADVERTISERS
Source: Mediascope, TV Index

21. OLV TOP JAN-OCT’2018 TOP CATEGORIES
Source: Mediascope, AdFact Monitoring

22. OLV TOP JAN-OCT’2018 TOP ADVERTISERS
Source: Mediascope, AdFact Monitoring

23. BANNERS TOP MAY-OCT’2018 TOP CATEGORIES
Source: Mediascope, AdFact Monitoring

24. BANNERS TOP MAY-OCT’2018 TOP ADVERTISERS
Source: Mediascope, AdFact Monitoring