1. IAG & Australian Red Cross Partnership Assets Guidelines for acknowledgement and use of partner logos

2. Approval and process
Both parties entrust that the following guidelines will be followed, however it is expected that the party not creating the collateral will have an opportunity to review and approve all materials that feature logos, material created in partnership or reference to the partner brand.
It is recognised that either party will reference the other brand when promoting any activity developed in partnership see Written Acknowledgement (page 3) for agreed wording or Page 4 for logo treatment.
It is agreed that the party creating the material (lead brand) will develop in their brand guidelines including tone of voice, colour pallet and imagery, however will follow the agreed partnership acknowledgements - as detailed in this document.
Note: this guide currently includes usage of the IAG brand only and will be expanded to other IAG brands (e.g. NRMA and CGU) as required

3. Written Acknowledgement
Joint partnership materials (such as Get Prepared materials) will include written acknowledgement and logo recognition of IAG and Australian Red Cross.
In general communications, for example media releases, key messages, briefing documents etc. the following wording would be used:
(Get Prepared) was co-created by Australian Red Cross and IAG, Australia’s largest general insurer. We share a commitment to helping Australians prepare for, respond to and recover from disasters and unexpected events
(Get Prepared) was co-created by Australian Red Cross and IAG
For each initiative developed additional key messages will be created and agreed by both parties before communication collateral is created. It is agreed that each party might have nuances for TOV, however key details will remain consistent.

4. Logo Treatment IAG & Red Cross Logo Lock-Up
Both brand roundels should be of equal size
Logos should always be side by side - never stacked
Logos should always appear in colour
Neither logo is to be under minimal size guidelines
Minimum clear space will be followed
In partnership with IAG Lock-Up
Both logos should appear as close to each other as the design allows (same page)
The partnership logo should be no less than 2/3 the size of the lead brand logo
Neither logo is to be under minimal size guidelines (p7)

5. Logo Recognition Joint partnership collateral
In joint partnership collateral, logo recognition would be included as either:
IAG and Australian Red Cross logo lock up
“in partnership with IAG” lock up
In a limited number of agreed circumstances, where design or use dictates, individual brand logos may stand alone.
Overall design artefacts must clearly recognise the product as belonging to Australian Red Cross and/or IAG.

6. Logo Recognition Existing Australian Red Cross Assets
Where brevity is required and logo recognition is being included on existing Red Cross Assets, for example flyers and posters, branding recognition would be included as:
IAG and Australian Red Cross logo lock up
“in partnership with IAG” lock up