1. Data harvesting through facebook
Cambridge Analytica
Data harvesting through facebook

2. Founders Robert Mercer-American billionaire; conservative donor
Steve Bannon—media personality; former white house adviser

3. What is Cambridge Analytica?
A company founded in 2014
Collect data on American facebook users (50 million)—”data harvesting”
Used data to target these Americans with political ads

4. Whistle blower
Christopher Wylie

5. Facebook response Zuckerberg apologized
No long allows this kind of data harvesting
Thought CA was using data for “academic purposes”