1. Conventions; Describe; Target Audience; Explain
Write down the typical things that you would find for the following:
On the cover of a book
In a music video
In a television advertisement/commercial
Conventions; Describe; Target Audience; Explain

2. Television Commercials/Advertisements
To know the conventions of a TV advertisement.
To understand how to describe the conventions of a TV advertisement.
To be able to evaluate the effectiveness of a TV advertisement is in targeting its audience.
Conventions:
The typical things found in a text. For example, what are the conventions for a paragraph?
Conventions; Describe; Target Audience; Explain

3. Conventions; Describe; Target Audience
To know the conventions of a TV advertisement. To understand how to describe the conventions of a TV advertisement.
Activity to show use of product
Logo
Slogan (at end, written and/or spoken)
Final Shot of Product
Music
30-40 Seconds long
Voice Over/Dialogue
USP (Unique Selling Point)
Conventions; Describe; Target Audience

4. Conventions; Describe; Target Audience
To understand how to describe the conventions of a TV advertisement.
To be able to evaluate the effectiveness of a TV advertisement is in targeting its audience.
We are going to watch two TV advertisements.
You will describe what you see in the present tense. You can also use gerunds in your description.
Conventions; Describe; Target Audience

5. Conventions; Describe; Target Audience
To understand how to describe the conventions of a TV advertisement.
To be able to evaluate the effectiveness of a TV advertisement is in targeting its audience.
Let’s identify the target audience of both advertisements:
Age range
Gender
General Interests
Conventions; Describe; Target Audience

6. Conventions; Describe; Target Audience
To be able to evaluate the effectiveness of a TV advertisement is in targeting its audience.
Let’s practise identifying the target audience of the different screen shots from advertisements.
Success criteria:
Write in full sentences (e.g., The target audience for this advertisement is...)
Identify age range, gender, and general interests of the audience.
Explain your reasoning (e.g., I believe that this advertisement is targeting this group of people because... )
Conventions; Describe; Target Audience

7. Conventions; Describe; Target Audience
Consolidation
Identify the conventions of the commercial?
Identify the conventions of the commercial.
Do you think that this advertisement is funny or sad advertisement?
Conventions; Describe; Target Audience

8. To know basic camera shots and angles
Learning Aims
By the end of the lesson
To know basic camera shots and angles
To understand why the director might have used a particular camera shot.
To be able to analyse the effect a camera shot has on the target audience.

9. What shot is this?

10. And this one?
Why would you use this shot??

11. Which shot might this be?
Why would you use this shot??

12. What shot is this?
Why would you use this shot??

13. Which shot is this

14. And this?

15. And this? It’s different...

16. And finally this one? What effect does this shot have?

17. To understand why the director might have used a particular camera shot. To be able to analyse the effect a camera shot has on the target audience.
This is how you analyse camera shots:
One effective shot used is... [name the shot]
In this shot, the audience sees... [describe what is happening]
The director would choose this shot to show/emphasize/point out... [analysis]
The possible effect on the audience is... [evaluation/prediction]

18. To understand why the director might have used a particular camera shot. To be able to analyse the effect a camera shot has on the target audience.
This is how you analyse camera shots:
One effective shot used is... [name the shot]
In this shot, the audience sees... [describe what is happening]
The director would choose this shot to show/emphasize/point out... [analysis]
The possible effect on the audience is... [evaluation/prediction]