1. Chapter Eleven: 11.1 GLOBALIZATON AND LOCALIZATION
INTRODUCTION
DEFINING GLOBALIZATION
THE ROOTS OF GLOBALIZATION
GLOBAL-LOCAL CONTRADICTIONS
IMPLICATIONS FOR THE MANAGER
SUMMARY
EXERCISE.

2. Chapter Eleven: 11.2 DEFINING GLOBALIZATION
The term is used with different meanings in
global politics
global trade
global capital
global industries
global / multinational companies
global products.

3. Chapter Eleven: 11.3 THE ROOTS OF GLOBALIZATION
Globalization since the late 1970s arose from
the internationalization of finance
the internationalization of production
the development of information technologies.

4. Chapter Eleven: 11.4 THE CULTURAL STIMULUS TO GLOBALIZATION
Globalization reflects American political and economic
priorities, and American cultural values; for example
tolerance of competition and a readiness for conflict
a drive to make change
high individualism
the right to impose one’s perception of right and wrong on others.

5. Chapter Eleven: 11.5 THE GLOBALIZERS – A CULTURE GROUP?
Persons responsible for taking globalizing decisions
include
the owners of prominent global companies; the large capitalists
senior mangers of global companies
senior mangers of international Not-For-Profit organizations, including the United Nations, the World Bank, embassies, and international non-governmental organizations.

6. (11.5) They share common economic and political interests
interlocking directorships
an international language
tastes in food
tastes in clothing
sports
educational experiences.