1. Case Methodology

2. Paradoxes in Research & Practice
Inductive in nature
Unsuitable for theory building
Lacks rigor & cannot replicate business phenomena
V/s
Powerful theories in management
Best management practices
Dominant method of teaching

3. Argument & Objective Statistical Method v/s Case Method
Previous Literature
Chandler (1962), Eisenhardt (1989), Yin (1994), Mintzberg (1994), Mason (1995), Wilkins (2000), & others
Conceptualize a sampling process that can be applied to select cases in an unbiased, scientific and rigorous method
Five-step sampling design

4. Case Methodology     Inclusion of Context   Richness of the context - more variables than data points Multiple sources of evidence Distinctive strategies for research design & for analysis

5. Types of Case Studies    Exploratory Pilot Study Defining the problem for further detailed study Avoid using the data collected during this phase for the detailed study   Descriptive  Provides a complete description of phenomena within its context

6. Causal Case Studies   Factor Theories Factor analysis, Regression analysis, ANOVA How to attract high-tech firms to a new location?   Explanatory Knowledge-driven theory Problem-solving theory

7. Case Selection & Screening Convenient sampling
Case Selection & Screening   Convenient sampling? v/s Screening process – a formal survey Specify a universe and have a sampling plan   Case Screening – requires sufficient time & resource  

8. Unit of analysis   Research Question – Poverty alleviation programs reduce poverty and improve quality of life   Exemplary output - outcome   Cases (different schemes) from different districts were covered to analyze the impact

9. Role of Theory in Case study     Follow the experimental science   Greater focus to the study Provides direction to research

10. State Highway & Floods in Rayagada district
Case in Point:
State Highway & Floods in Rayagada district

11. An Approach to Case Research

12. Framework for Case Study
Research Theme - Multinationalization Process of Indian Companies:
Framework for Case Study
Country Context
Localization of Business
Industry Context
Efficiency Issues (Cost)
Technology Issues (Competitiveness)
Firm Analysis
Technology of Firm & Global Competitors
Cost Differentials in Home & Host Country
Local Industry & Global Industry
Home Country & Host Country

13. CONTEXT Business Culture & Tradition
Globalization Process in 20th Century
Institutional Deficiencies in Emerging Countries
Initial Pangs – Corporate Transformation
Trials & Errors –
Early Among the Late to Global Party

14. Firm Level Analysis Corporate History
Evolution of Internationalization
Factors: Motivators
Modes of Entry
Management
Methods
Morals
Metaphors
Metrics – Performance
Leadership Issues under uncertainity

15. A Detailed Case Research An illustration