1. Marketing & Sales
Strategy & Planning

2. Introduction to Marketing
What is marketing?
The goal of marketing

3. Introduction to Sales What is sales? The goal of the sales function
Differentiating between marketing & sales

4. Target Market
Understanding customers & needs

5. Macro Markets Market segments Market strategies
Determining a product mix
Translating a marketing strategy into a marketing plan

6. Micro Markets Translating marketing to sales Customer profile & needs
Product-wise sales strategy
Translating a sales strategy into a sales plan

7. Pricing
Determining a pricing strategy & plan

8. Competition
Understanding the importance of the business environment

9. Risk analysis
Creating an insulating strategy for your business

10. Income
Arriving at income projections based on the evaluated marketing and sales plan

11. Thank you
Q & A