1. Growing MHUSA in the Santa Barbara market
I put a particular focus on a group of 5 trendy accts which tend to draw the same important contingent of year old local Santa Barbara scenesters, and by doing promos and creating menus with similar/identical products featured, a trend has definitely emerged whereby people order similarly at each venue. And all are thriving with MH as a result.
The Marquee
L cs (H2 2012) vs (H2 2011) = cs = %
Eos Lounge
L cs (H2 2012) vs (H2 2011) = cs = %
The Savoy
L cs (H2 2012) vs (H2 2011) = cs = %
Blush
L cs (H2 2012) vs (H2 2011) = cs = %
Boathouse at Hendry’s Beach
L cs (H2 2012) vs (H2 2011) = cs = %
Christopher Dixon 1