2. • Swiss - Freud colleague.
• All people have a collective unconscious with archetypes
Collective unconscious - A store of human concepts shared by all people across all cultures.
Archetypes - ideas & images of the accumulated experience of all human beings.

3. • Followed Freud
• people are driven by a need to overcome inferiority from childhood.
• Inferiority complex - feelings of inadequacy & insecurity.
• Can cause us to strive to be better.

4. • Childhood experience affects personality.
• Children develop feelings of insecurity called basic anxiety, when parents treat them harshly or coldly.
• Contrasting Freud, consistent love could change that childhood experience.

5. Social relationships are the most important factor in personality development

6. Developmental theory of personality
0-18 mos Stage1 Trust vs. Mistrust
2-3 yrs Stage 2 Autonomy vs. Shame & Doubt
3-5 yrs Stage 3 Initiative vs. Guilt
6-11 yrs Stage 4 Industry vs. Inferiority
12-18 yrs Stage 5 Identity vs. Confusion
19-40 yrs Stage 6 Intimacy vs. Isolation
40-65 yrs Stage 7 Generativity vs. Stagnation
65-death Stage 8 Integrity vs. Despair