1. Civility, Safety & Interaction Online
2/19/2019
Civility, Safety & Interaction Online
Canada, January 2019
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2. Key Findings – Canada
The nature of online risk types: The types of risks that stood out for Canada compared to the global averages included: 1) attempts to collect personal information, 2) fake anti-virus scams, and 3) receiving offensive or obscene content
Online risks are lower: In Canada, online risks were below the global averages
The pain from online risks was lower: Within Canada, moderate to severe pain was experienced by 50% of consumers, 5% below the global average
More consequences and fewer positive actions: Canadians were in line with the global average for consequences and positive actions taken in response to online risks  
Millennials and teens were hit hardest by risks: In Canada, millennials and teens were hit the hardest by online risks, but fewer suffered moderate to severe pain vs. their global peers (Canadian millennials: 53%, Canadian teens: 60% vs. Global millennials: 60%, Global teens: 58%)
Teens asked for help. In Canada, teens matched the global average in asking for help from a trusted adult with an online issue, but reported a smaller percentage when asked about seeking help from a parent
Microsoft Digital Civility Index (DCI) ranking: Canada ranks #8 for DCI of the 22 countries surveyed

3. Nature of online risk types in Canada
2/19/2019
Nature of online risk types in Canada
The most common types of unwanted contact involved attempts to collect personal information and repeated contact, even though the respondent indicated the contact was unwelcome and he/she was not interested
Canadians were most likely to encounter fake anti-virus scams, which was noticeably higher than the global average; fake news and internet hoaxes were also significant in Canada, but were lower than the global averages 
Various forms of bullying were the most typical behavioral risks experienced by Canadians
Receipt of unwanted sexual imagery or messages dominated this category in Canada, although it was lower than the global average
Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced.
Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

4. Online risks are lower in Canada
2/19/2019
Online risks are lower in Canada
Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY
In Canada, 57% of online risks were sourced from strangers and people respondents knew online only, and family and friends accounted for 25% of online risks; all are lower than the global averages
JR add
*Added in Latest Wave
Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

5. Severe pain from online risks was lower in Canada
2/19/2019
Severe pain from online risks was lower in Canada
Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all
Within Canada, moderate to severe pain was experienced by 49% of consumers, 6% below the global average;  Canadians reported lower levels of severe pain compared to the rest of the world, as well (22% vs. 28%)
Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

6. Canadians experienced more consequences and fewer positive actions
2/19/2019
Canadians experienced more consequences and fewer positive actions
Worldwide, there was an increase in consequences and a decrease in positive actions taken as a result of an online risk; the top five consequences showed 3- or 4-point increases from the prior year; people also were less likely to take positive actions (-3 to -5 points)
Canadians were in line with the global average for consequences and positive actions; they were more likely to lose trust in people online as a result of online risk exposure, and were less likely to treat others with dignity and respect
This was the first year Canada was included in this Digital Civility research
*Worldwide trend based on 20 countries common in latest research and prior year
**Digital Civility Challenge item
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

7. Millennials and teenagers were hit the hardest in Canada
2/19/2019
Millennials and teenagers were hit the hardest in Canada
Online risks had some of the strongest impacts on millennials and teenagers in terms of risk exposure, consequences and the attendant psychological, physical and emotional pain
Overall, exposure to risks as measured by DCI and average number of risks was lower than the global averages
Fewer millennials in Canada suffered moderate to severe pain from online risks compared to their global peers (53% vs. 60%)
Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

8. Teens asked for help with online risks
Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and adults (+19 points to 28%)
In Canada, teens matched the global average in asking for help from trusted adults, but a smaller percentage said they sought advice and counsel from a parent (38% vs. 42%)
Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

9. 2/19/2019
DCI trend
DCI Rank
Country
Region
2 years ago
prior year
latest research
Global 65 68 66 2
United States
N. America 56 61 51 8
Canada 60 1
United Kingdom
W. Europe 45 50 3
France 58 52 4
Belgium 59 5
Germany 62 57 9
Italy 63 11
Ireland 64 16
Hungary
CEE 73 72 19
Russia 74 75 6
Malaysia
APAC 7
India 10
Singapore 15
Vietnam 71 12
Mexico
Latam 76 69 13
Brazil 70 17
Colombia 77 18
Argentina 20
Chile 22
Peru 78 79 14
Turkey
MEA 21
South Africa
Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact
Canada debuts at #8 for DCI of the 22 countries surveyed, 6 places behind the U.S.
*Worldwide trend based on 20 countries common in latest research and prior year
Q2: Which of these has ever happened to you or to a friend/family member ONLINE?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.