1. Question 2 Supply Chain Map

2. Question 2. How is the supply chain structured
Question 2. How is the supply chain structured. Map out (in words and diagrams) the stages that you can identify, the organisations involved in each stage and the functions they perform. How does the structure relate to your answer to Question 1? 

3. Question 2
Map out the stages of the supply chain diagrammatically using a Supply Chain Map.
Describe what you have drawn.
Explain how the structure relates to your answer to Question 1? 
Explain how the structure supports the Strategic and Competitive Priorities.
Consider :
IKEA – why do they own Swedwood?
SMART – why do they have SmartVille?
Lego – why did they reduce the number of suppliers?
7-eleven – why do they deliver so regularly?
How these things relate to the strategic and competitive priorities? and how do they add value for the customers?

4. Example: Supply Chain for Sainsubury’s - Bananas:
Tier 3 suppliers
Tier 2 suppliers
Tier 1 suppliers
Internal operations
Tier 1 customers
Cardboard
Supplier
Packaging
Manufacturer
Plastic
Supplier
Dole
Bananas
Customers
In store
Bag
suppliers
Banana
Plantation
Tool
suppliers
Sainsbury's Warehouse
Sainsbury's
Stores
Transport
Company
Fuel
Supplier
Customers
On-Line
Think about who supplies who – who pays who for the goods or service – follow the money!
Tinned
Foods
Based on Hill & Hill (2011), pg 368

5. In groups: Share your supply chains
Use a flip chart to re-draw the Supply Chain Map to combining all individual Supply Chain Maps
Make a list of the strategic and competitive priorities you identified in your answer to question 1.
Discuss how the Supply Chain Map supports these Strategic and Competitive Priorities.
Share your work with the rest of the teams.

6. Any Questions. How is the supply chain structured
Any Questions? How is the supply chain structured. Map out (in words and diagrams) the stages that you can identify, the organisations involved in each stage and the functions they perform. How does the structure relate to your answer to Question 1? 

7. Next week          Revision seminar timetable is available on NOW – content/revision Questions can be asked via NOW Discussion Board   Drop In seminars for the next 2 weeks