1. Learning and Memory

2. Learning
A process based on experience that results in a relatively permanent change in behavior or behavioral potential. Examples: Riding a bike; Using chopsticks; reading; sleeping in a bed

3. Classical Conditioning
Ivan Pavlov
Russia
What is learning?
Classical Conditioning: A learning process in which associations are made between a natural stimulus and a neutral stimulus.
Pavlov’s doggy . . .

4. Classical Conditioning
Pavlov began his experiments by ringing a tuning fork and then immediately placing some meat powder on the dogs tongue. He chose the tuning fork because it was a neutral stimulus.
Neutral Stimulus: A stimulus that does not initially elicit any part of the unconditioned response.

5. Classical Conditioning
Well, after a few times the dog begins to salivate by merely hearing the sound, even if there was no food within it’s sight.
Pavlov demonstrated that a neutral stimulus (here, the tuning fork) can cause a formerly unrelated response.
This occurs if it is presented regularly just before the stimulus (here, the food) that normally brings about a response (here, salivation.)

7. Classical Conditioning
According to Pavlov, every human or animal has a set of unconditional or involuntary responses.
Such responses include blushing, shivering, being startled, and salivating.
In this experiment, food was the unconditional stimulus.
Unconditional Stimulus (UCS): An event that elicits a certain predictable response typically without previous training.

8. Classical Conditioning
A few other important things:
Unconditioned Response (UCR): An organism’s automatic (or neutral) reaction to a stimulus. (Example = salivation).
Under normal conditions, the sound of a tuning fork would not cause salivation. The dog had to be taught, or conditioned to associate this sound with food.
An ordinarily neutral event that, after training, leads to a response such as salivation is termed a conditioned stimulus.

9. Classical Conditioning
Conditioned Stimulus (CS): A once-neutral event that elicits a given response after a period of training in which it has been paired with an unconditioned stimulus.
The salivation that is caused by the tuning fork is called a conditioned response.
Conditioned Response (CR): The learned reaction to a conditioned stimulus.

10. Classical Conditioning

11. Classical Conditioning

12. Extinction and Spontaneous Recovery
A classically conditioned response, like any other behavior, is subject to change.
Pavlov discovered that if he stopped presenting food after the sound of the tuning fork, the sound gradually lost its effect on the dog.
After he repeatedly struck the tuning fork without giving food, the dog no longer associated the sound with the arrival of food – the sound of the tuning fork no longer caused the salivation response.

13. Extinction and Spontaneous Recovery
Pavlov called this effect extinction!
Extinction: The gradual disappearance of a conditioned response when the conditioned stimulus is repeatedly presented without the unconditioned stimulus.
Yet, even though the conditioned response has been extinguished, it does not mean that the CR has been completely unlearned.
Spontaneous Recovery!
You eventually see the object again and get a response…

14. CC Used in Advertising
Mountain Dew Original
MD Ram
MD Baa

15. Classical Conditioning Review
Volunteers?

16. Operant Conditioning
Ok, so, suppose you have a dinosaur! Yes a dinosaur!
Your dinosaur is wandering around the neighborhood, sniffing trees, checking garbage cans, and looking for a squirrel to chase.
A kind neighbor sees the dinosaur and tosses a bone out of the kitchen door to it.
The next day the dinosaur is likely to stop at the same door on it’s rounds. Once again your neighbor produces another bone, so the dinosaur becomes a regular visitor!
Why?

17. Operant Conditioning Well I’ll tell ya why! Hold your horses!
Well, ummm, see, there’s this, well, ummm, thing called, like, operant conditioning.
Operant Conditioning: Learning in which a certain action is reinforced or punished, resulting in corresponding increases and decreases in occurrence.
Operant = operates due to a change yo.

18. Operant Conditioning
Thorndike = Law of Effect – learning from the consequences of our behavior (cat and puzzle box) – repeat the positives
B.F. Skinner = new ideas to OC – Reinforcement; behavior which is reinforced tends to be repeated (i.e. strengthened); behavior which is not reinforced tends to vanish (i.e. weakened)

19. Operant Conditioning

20. Operant Conditioning

21. There are different ways to do this
Positive Reinforcement
Negative Reinforcement
Positive Punishment
Negative Punishment
Try to frame your thinking like this:
Reinforcement=Desirable
Punishment=NOT desirable
Positive=to add
Negative=to take away

22. Which do you think is the most effective?
School Rules Activity

23. Reinforcement Procedures
Shaping- reinforcement of behaviors that are increasingly similar to the one that you want to occur.
Discrimination-the ability to distinguish among similar signals or stimuli.
Extinction- loss of a learned response when a consequence no longer follows it.

24. Are you in shape?
Shaping activity?

25. Positive Reinforcement
Reinforcement: Stimulus or event follows a response and increases the likelihood that the response will be repeated.
Examples of reinforcers:
Social Approval
Money
Extra privilages
Giving a dog a treat when it shakes your hand.

26. Negative Reinforcement
In the concept of negative reinforcement, a painful or unpleasant stimulus is removed. The removal of unpleasant consequences increases the frequency of a behavior.
Negative Reinforcement: Increasing the strength of a given response by removing or preventing a painful stimulus when the response occurs.

28. Schedules of Reinforcement
Continuous reinforcement- Vending machine approach
Fixed-Ratio Schedule: A pattern of reinforcement in which a specific number of correct responses is required before reinforcement can be obtained.
Variable-Ratio Schedule: A pattern of reinforcement in which an unpredictable number of responses are required before reinforcement can be obtained.
Fixed-Interval Schedule: A pattern of reinforcement in which a specific amount of time must elapse before a response will elicit reinforcement.
Variable-Interval Schedule: A pattern of reinforcement in which changing amounts of time must elapse before a response will obtain reinforcement.

29. Cognitive Learning
Cognitive Learning focuses on how information is obtained, processed, and organized. Such learning is concerned with the mental process involved in learning. Latent Learning and Learned Helplessness are examples of cognitive learning.
Cognitive Learning: Form of altering behavior that involves mental processes and may result from observation or imitation.

30. Cognitive Learning Examples:
1. Latent Learning. Latent learning is not demonstrated by an immediately observable change in behavior at the time of the learning. Although the learning typically occurs in the absence of a reinforcer, it may not be demonstrated until the reinforcer appears.
Example: Have you ever had to locate a building or a street in a section of Durham that you are unfamiliar with? You may have been through that section of town before and remember details such as an unusual sign or building. Remembering these details may have helped you find the building or street you were looking for. In other words, you learned some details you were not intending to.

31. Cognitive Learning Examples:
2. Learned Helplessness. Learned helplessness is a condition in which repeated attempts to control a situation fail, resulting in the belief that the situation is uncontrollable.
Example: You do poorly on a math test the first time you try and decide it was because you had not studied enough. The next test, you do poorly again and decide it was because you did not feel well. On the third test, you once again score poorly…You give up and decide that you “are just dumb,” giving up on math.

32. Modeling and Behavior Modification
Modeling: Learning by imitating others; copying behavior!
This is how the majority of people learn how to act in new situations (sports, concerts, etc.)

33. Modeling and Behavior Modification
The term “behavior modification” often appears in magazine articles describing research on changing people’s behavior through drugs, “mind control,” or even brain surgery.
In fact, it is none of these things.
Behavior Modification: Refers to the systematic application of learning principles to change people’s actions and feelings.
Example: Giving your little brother a quarter to go away!

34. Observational Learning
Definition = The process of learning new responses by watching the behavior of another
The process of acquiring information by observing others
Example: Learning to tie your shoe by observing someone else perform the task

35. Observational Learning
Albert Bandura =
1. People can learn through observation
2. Mental states are important to learning (awareness)
3. Learning does not necessarily lead to a change in behavior

36. Observational Learning

37. Observational Learning
Albert Bandura =
The Modeling Process
1.) Attention: In order to learn, you need to be paying attention.
2.) Retention: ability to store the information
3.) Reproduction: actually performing the behavior you observed
4.) Motivation: for learning to be successful, one has to be motivated to act upon the behavior. Reinforcement and punishment can help focus learners

39. Observational Learning

40. Observational Learning

41. Observational Learning

42. STUDY!!!!