1. Social Media Marketing For High School Entrepreneurs Rebecca Knapp Associate Professor of Business

2. #Socialnomics 2017 by Erik Qualman

3. What Is Social Media Marketing?
Social Media Marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person.

4. What Is Social Media Marketing?
End Goal: Conversion
Purchase of a product
Subscription to a newsletter
Registration in an online community
Visit your web site
Some other desirable consumer action

5. Create Brand Loyalty
Increase Awareness Influence Desire Encourage Trial Facilitate Purchase Cement Brand Loyalty
Click on the logo or the underlined text in the slide to view examples.
Brands can increase awareness with social media marketing by maintaining an active presence in the social spaces where target consumers “live.” That means engaging in social communities and publishing content as well as encouraging word of mouth
communication and consumer reviews. It may even include social entertainment.
Social media can even be used to support sampling and loyalty programs. Sampling means to offer a free trial of a product; these are usually mailed to consumers’ homes or distributed in stores or on the street. Social media can be used to recruit interested
prospects to qualify for samples. Emergen-C, a health supplement, used this tactic to promote free samples. Whenever a user on Twitter tweeted something like “need energy” or “need to focus” Emergen-C sent a tweet requesting the person’s mailing address. A couple of days later, the tired tweeter received a gift of three samples.
Social media venues offer engaging activities for consumers that can ensure they spend more time with the brand, hopefully resulting in higher levels of brand loyalty. Look no farther than social games that offer rewards for the most loyal visitors. That’s
just what FourSquare does. Starbucks “mayors” earn one dollar off a cup of coffee when they visit. Tasti D-Lite, a regional ice cream chain, went even further when it developed its social media loyalty program. Customers use TreatCards—which also double as gift cards—to earn points for purchases, and those that opt in to the social media bonuses automatically earn additional points. Twitter and Foursquare accounts are updated each time the card is swiped and points are earned or redeemed. As a customer earns points, he or she can redeem them for free cones.

6. Top 10 Social Media Sites

7. Top 10 Social Media Sites
Source:

8. Top 10 Social Media Sites

10. Different Sites for Different Ages

11. Which medium(s) do we choose?

16. Goals and Strategies

18. What is a Social Media Marketing Plan?
A social media marketing plan details an organization’s social media goals and the actions necessary to achieve them.

20. Linking Goals with a Call to Action

21. Execute Your Plan

22. Execute Your Plan

23. Execute Your Plan

24. Execute Your Plan

25. Evaluate Your Results

26. Evaluate Your Results

27. Let Me Leave You With This…

28. Thank You! Rebecca Knapp www.knappbiz.com