1. Top 10 on Electoral Success
Presented by John Capobianco

2. 10. Know why you are running… either for the first time or for re-election

3. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise

4. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise 8. Develop a strategy

5. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise 8. Develop a strategy 7. Recruit as many volunteers as possible – Director of Volunteers is a critical campaign position

6. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise 8. Develop a strategy 7. Recruit as many volunteers as possible – Director of Volunteers is a critical campaign position 6. Understand your opponent(s)

7. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise 8. Develop a strategy 7. Recruit as many volunteers as possible – Director of Volunteers is a critical campaign position 6. Understand your opponent(s) 5. Raise money… it doesn’t matter what level you are running for, money fuels campaigns

8. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise 8. Develop a strategy 7. Recruit as many volunteers as possible – Director of Volunteers is a critical campaign position 6. Understand your opponent(s) 5. Raise money… it doesn’t matter what level you are running for, money fuels campaigns 4. Canvass the ward/riding… important to be strategic about where to canvass.

9. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise 8. Develop a strategy 7. Recruit as many volunteers as possible – Director of Volunteers is a critical campaign position 6. Understand your opponent(s) 5. Raise money… it doesn’t matter what level you are running for, money fuels campaigns 4. Canvass the ward/riding… important to be strategic about where to canvass. 3. Collect accurate and complete data from your canvassing/calls and outreach – lists are very important – what is more important is accurate lists

10. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise 8. Develop a strategy 7. Recruit as many volunteers as possible – Director of Volunteers is a critical campaign position 6. Understand your opponent(s) 5. Raise money… it doesn’t matter what level you are running for, money fuels campaigns 4. Canvass the ward/riding… important to be strategic about where to canvass. 3. Collect accurate and complete data from your canvassing/calls and outreach – lists are very important – what is more important is accurate lists 2. Build an Election Day team and operation whose sole purpose is to run election day with the desired outcome of….

11. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise 8. Develop a strategy 7. Recruit as many volunteers as possible – Director of Volunteers is a critical campaign position 6. Understand your opponent(s) 5. Raise money… it doesn’t matter what level you are running for, money fuels campaigns 4. Canvass the ward/riding… important to be strategic about where to canvass. 3. Collect accurate and complete data from your canvassing/calls and outreach – lists are very important – what is more important is accurate lists 2. Build an Election Day team and operation whose sole purpose is to run election day with the desired outcome of…. 1. Getting out the vote.

12. 10. Know why you are running… either for the first time or for re-election 9. Select a campaign team… make sure the team has the experience and expertise 8. Develop a strategy 7. Recruit as many volunteers as possible – Director of Volunteers is a critical campaign position 6. Understand your opponent(s) 5. Raise money… it doesn’t matter what level you are running for, money fuels campaigns 4. Canvass the ward/riding… important to be strategic about where to canvass. 3. Collect accurate and complete data from your canvassing/calls and outreach – lists are very important – what is more important is accurate lists 2. Build an Election Day team and operation whose sole purpose is to run election day with the desired outcome of…. 1. Getting out the vote.

13. Thank You. John Capobianco
Senior Vice President & Senior Partner; Public Affairs Lead, Americas
FleishmanHillard HighRoad
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