1. Civility, Safety & Interaction Online
2/18/2019
Civility, Safety & Interaction Online
Brazil, January 2019
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2. Key Findings – Brazil
The nature of online risk types: The risks that stood out for Brazil compared to the world included: 1) encountering fake news 2) receiving offensive or obscene content, and 3) being asked inappropriate or personal questions by a stranger
Our social circles became more risky: Within Brazil, risks stemming from family and friends increased significantly to 23% -- a 10% gain from the previous year
The pain from online risks was significant: Within Brazil, moderate to severe pain was experienced by 56% of consumers, in line with the global average
Consequences were up; positive actions were down: Brazil showed much greater drops in positive actions taken following online risk exposure compared to the global average 
Baby boomers were less affected by risks: Baby boomers in Brazil suffered reduced levels of moderate to severe pain compared to their global peers (33% vs. 39%)
There was a surge in teens asking for help. There was a large increase in teenagers asking for help with an online risk compared to the prior year: a 49% increase in those seeking help from parents and a 33% increase in those contacting other trusted adults
Improvement in Digital Civility Index (DCI): Brazil’s DCI (-1) registered a slight gain at 70, and ranks 13 for DCI of the 22 countries surveyed 

3. Nature of online risk types in Brazil
2/18/2019
Nature of online risk types in Brazil
The most common types of unwanted contact involved attempts to collect inappropriate or  personal information; Brazil ranked noticeably higher than global average for repeated contact after indicating they were not interested in socializing 
Brazilians were most likely to encounter fake news and fake anti-virus scams; the former significantly higher than the global average
Various forms of bullying were the most typical behavioral risks experienced by Brazilians
Receipt of unwanted sexual imagery or messages dominated this category both in Brazil and globally; unwelcomed requests for intimate imagery were above the global average 
Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced.
Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

4. Social circles became riskier in Brazil
2/18/2019
Social circles became riskier in Brazil
Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY
Within Brazil, risks from family and friends also increased significantly to 23% -- a 10% jump from the previous year
JR add
Risks from family & friends +10 points in Brazil
(+11 WW)
*Added in Latest Wave
Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

5. Severe pain from online risks in line with global average
2/18/2019
Severe pain from online risks in line with global average
Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all
Within Brazil, moderate to severe pain was experienced by 56% of consumers,  in line with the global average; Brazilians experienced slightly higher levels of moderate pain compared to the rest of the world
Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

6. 2/18/2019
Brazil fared better in consequences from risks, but showed larger drops in taking positive action
Worldwide, there was an increase in consequences and a decrease in positive actions; the top five consequences showed 3- or - point increases from the previous year; people also were less likely to take positive actions (-3 to -5 points)
Brazilians were less likely to say they had become more stressed compared to the previous year, but were more likely to say they'd lost trust in other following online risk expos
Unfortunately, Brazil showed much greater drops in positive actions compared to the global average; Brazilians were less likely to secure their social media accounts or show respect for other people’s opinions
*Worldwide trend based on 20 countries common in latest research and prior year
**Digital Civility Challenge item
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

7. Baby Boomers are less affected
2/18/2019
Baby Boomers are less affected
Online risks had strong impacts on all age groups except boomers, in terms of risk exposure, consequences and the attendant psychological, physical and emotional pain
Overall exposure to risks as measured by DCI and average number of risks was higher than the global averages
Baby boomers in Brazil suffered lower levels of moderate to severe pain than their global peers (33% vs. 39%)
Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

8. More teens asked for help with online risks
Worldwide, there was a big surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and adults (+19 points to 28%)
Noticeably more teenagers in Brazil asked their parents or another trusted adult for help with an online issue compared to the global average
There was a huge increase in Brazilian teenagers asking for help compared to the prior year; 49% more teens asked their parents for help, and 33% more sought guidance from other adults
Asking parents for help jumped 49-points
Asking an adult for help rose 33-points
Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

9. 2/18/2019
DCI trend
DCI Rank
Country
Region
2 years ago
prior year
latest research
Global 65 68 66 2
United States
N. America 56 61 51 8
Canada 60 1
United Kingdom
W. Europe 45 50 3
France 58 52 4
Belgium 59 5
Germany 62 57 9
Italy 63 11
Ireland 64 16
Hungary
CEE 73 72 19
Russia 74 75 6
Malaysia
APAC 7
India 10
Singapore 15
Vietnam 71 12
Mexico
Latam 76 69 13
Brazil 70 17
Colombia 77 18
Argentina 20
Chile 22
Peru 78 79 14
Turkey
MEA 21
South Africa
Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year driven by a widespread decline in unwanted contact
Brazil’s DCI (-1) registered a slight gain at 70, and ranks 13 for DCI of the 21 countries surveyed
*Worldwide trend based on 20 countries common in latest research and prior year
Q2: Which of these has ever happened to you or to a friend/family member ONLINE?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.