1. PHILANTHROPY FORECAST 2020
Plus Giving USA results!
Donor Search Flash Class Presented by Aly Sterling, Founder & President
December 5th, 2018

2. Your success is our mission
Your success is our mission. We work collaboratively to create proactive solutions that meet each organization’s unique needs.
Fundraising Solutions
We provide a deeper understanding of why donors give and strategies for helping your organization raise more money.
Strategic Planning
We lead your nonprofit through a thoughtful assessment to align goals with organizational values and create a bold plan of action.
Board CatalystSM
We help you assess, strengthen and energize your board members to meet the challenges of today… and tomorrow.

3. Giving USA Annual Report on Giving
A LOOK BACK
Giving USA Annual Report on Giving

5. 2017 contributions: $410.02 billion by source (in billions of dollars – all figures are rounded)

6. 2017 contributions: $ billion by type of recipient organization (in billions of dollars – all figures are rounded)

7. Total giving, 19772017 (in billions of dollars)

8. The number of 501(c)(3) organizations, 20072017

9. The Flipside…
Only 56% of American households made a charitable donation (in 2000 that number was 66%)
Giving declined across every age group and every income and education level
The share of giving dropped most among year-olds

10. The Flipside… 20 percent of households gave 83% of donations
Those who donate are giving more – almost every cause has seen its supporters give more per household
We need to rethink the pyramid – we’ve created an hourglass

11. Dave Strauss, Nature Conservancy
“It’s clear that traditional fundraising tactics are faltering. Many groups recognize this, but they often don’t know how to change the course and don’t have the money to experiment. Facing enormous pressure to produce big-dollar results today, they put aside concerns about tomorrow. They are like the proverbial frog in the pot of water slowly heating up to a boil. They may not realize the danger until it is too late.”
Dave Strauss, Nature Conservancy

12. - Jeff Martin, senior consultant EAB
“It’s easy to feel overly optimistic about the big headlines we’ve seen. When you look at the pipeline, I’m not sure that same success will carry into the future, at least not without a profound change in direction and strategy.”
- Jeff Martin, senior consultant EAB

13. Philanthropy Forecast for 2020
A LOOK AHEAD
Philanthropy Forecast for 2020

14. Generational differences will become your competitive advantage

15. Charity is influencing commerce Point-of-sale fundraising is considered charitable giving by donors

16. It’s time to de-mystify Donor Advised Funds No more putting off a planned giving program Socially responsible investing continues to grow in popularity

17. Your giving footprint will no longer be limited to local or regional donors

18. Mobile and online giving is here to stay

19. If you can’t play well with others (aka: partner), you can’t scale competitively

20. Those nonprofits who invest in talent (with clear expectations), yield strong returns

21. Charitable engagement is essential to attracting and retaining employees (not to mention new donors)

22. Identify and invest in your “middle donor” or your Donor Next Door℠ … they are ready to give!

23. Sophisticated donors are seeking true social impact and systemic change Your donors are investing, not giving – make words matter

24. The donor experience you create and hardwire will be what matters most to acquisition, retention and upgrade

25. We must be in a “ready state” for this new normal
Protest / Passion / Rage Giving
We must be in a “ready state” for this new normal

26. Q&A?
Thank You!