1. Sir Winston
Churchill
Square 2012

2. METROPOLIS
Festival is unique to Edmonton and is based on the history and technological developments of cold weather construction in a winter city.
Draws on the imagination of Edmonton artists, architects, the international design community and the citizens of the Capital Region.
The festival is green and sustainable.

3. Children’s Zone

4. METROPOLIS 2012 Will consist of up to 9 structures.
Constructed from Aluma Systems scaffolding covered in white shrink wrap.
Enclosed in plywood and heated with glycol radiant heating system.
METROPOLIS
2012
Ground floor program space will have an entrance and exit.
Offers a sheltered atmosphere suitable for winter conditions in the Edmonton Capital Region.
The festival will be green, sustainable and the majority of materials will be rented.

5. Concept and Design Utilize cold weather construction technology.
Each structure will include a light, sound show and program space.
The Demonstration Project will include heat, lights and entertainment.
Inaugural year will feature structures designed by architects selected by Events Edmonton.
This process will assist in the development of design guidelines for a international design competition.
The Children’s Zone will be the mascot of the Festival.

6. Project Rationale Truly Made for Edmonton.
Unique: Only festival of its kind in the world.
Sustainable: all assets rented and reusable.
Community based program.
Based on the imagination of the community.
Accessible to those who are physically challenged.
Showcase communications technology.
Visual appeal: night and day.
Project
Rationale
Winter city festival.
Animates Sir Winston Churchill Square in the winter.
Annual international design competition.
Multi-disciplinary: blends art and construction industry.
Promote civic pride.
Showcase winter construction technology.
Develops on existing winter programming initiatives in the downtown.
Broad based appeal: regional and international.

7. Marketing and Promotions
International Design Competition.
Name the Mascot Competition (Capital Region Schools).
People’s Choice Awards (Best Structure/Design).
Events Edmonton website.
METROPOLIS Event Guide.
METROPOLIS Raffle.
Television, radio, print and internet.
Architectural publications.
Construction and scaffolding publications.
Travel and festival publications.
Multi-media publications.
New technology publications.
Professional association publications.
Sponsor annual report publications.
Visual art magazines.
T-shirts, pins and winter clothing.

8. Truly Made For Edmonton
Professional Building 1961

9. Winter In
Downtown
Edmonton

10. Sir Winston
Churchill
Square
2012

11. CROSS SECTION VIEW
PLAN VIEW
Structure
Design

12. METROPOLIS 2012 LEGEND: J – Sculptural Form A – Observation Tower
B – Community Centre
C – ProCura
D – Children’s Zone
E – Information
Technology
F – Edmonton Transit
G – Snow Bar
H – Alberta Pavilion
I – Taste of Winter
J – Sculptural Form
METROPOLIS
2012

13. 2012 Structure and Program Details
Observation Tower
(25’ x 25’ – 625 Sq Ft)
Craig Henderson, HIP Architects, Edmonton, AB
Connected to Centennial
Pavilion
View of the festival site.
Media centre with televison broadcast
Community Centre
(70’ x 70’ – 4900 Sq Ft) Gene Dub, Dub Architects, Edmonton, AB
A multi-purpose space
Activities may include
Winter Craft Sale, Chinese
New Year and Night of
Artists.
Guided tours of the upper
structure will offered.
Available to rent
ProCura
(40’ x 40’ – 1600 Sq Ft)
ProCura, Edmonton, AB
Display to be developed
by ProCura.
2012
Structure
and Program
Details
Children’s Zone
(40’ x 60’ – 2400 Sq Ft)
Giuseppe Albi, Edmonton, AB
Programs for children
including crafts and
interactive play ground.
Guided tours of the upper
structure will offered.
Edmonton Transit Exhibit
(40’ x 40’ – 1200 Sq Ft)
Randall Stout, Stout Architects, Los Angeles, US.
The past, present and future
of public transportation in
Edmonton.
Information Technology
(40’ x 40’ – 1600 Sq Ft)
Taymoore Balbaa, Atlier3am, Toronto, ON
Information, entertainment
and exhibits from the
Great Northern Cities
Consortium.
Snow Bar
(40’ x 40’ – 1600 Sq Ft)
Richard Isaacs, Manasc Isaacs Architects, Edmonton, AB.
Beverages and light
snacks.
Available for rent.
Alberta Pavilion
(40’ x 40’ – 1600 Sq Ft)
Jeremy Sturgess, Sturgess Architecture, Calgary, AB
Alberta Tourist Zone
Entertainment
Interactive Exhibits
Taste of Winter
(40’ x 100’ – 4000 Sq Ft)
Bill Chomik, Kasian Architecture
Soups, stews, chili's and
breads from around the
world.

14. Demonstration Project
February 2011
March - August
Presentation to City of
Edmonton Executive
Committee.
Demonstration Project
event.
Technical data from
Develop implementation
schedule.
Production Schedule
Hire Project Manager.
Finalize structure sizes
and site plan.
Finalize structure designs.
Structure engineering.
Secure all funds and
complete grant
applications.
Initiate development plan.
Demonstration Project
September
October - November
December
Media Launch
Announce event
Mascot naming competition
Release designs
Implement staffing and
volunteer plans.
Secure all permits.
Announce Mascot Naming
competition winner.
Produce promotional
materials.
Produce souvenirs and
memorabilia.
Aluma Systems sets up
structures at their facility
Produce METROPOLIS
event guide.
Commence setup of 99th
Street and 102 A Avenue.
Setup of Sir Winston
Churchill Square
structures.
Setup of 102 A Avenue
Mascot Structure.
METROPOLIS official
opening at 7 pm on
31 December 2011.
January 2012
February
March
Event ends 20 February
2012.
Complete tear down and
clean-up of Sir Winston
Churchill Square.
Wrap-up meetings with all
stakeholders.
Final wrap-up report for
the Events Edmonton
Board.
Begin planning process
for 2013 METROPOLIS.

15. Building Materials and Equipment
Aluma Systems

16. Shrink-Wrap Projects Wrapped Reichstag Art project completed in
1995 by Christo and
Jeanne-Claude
Shellburn Fuel
Storage Tank
Integral Containments

17. Truly Made
For
Edmonton
Sustainable
Imaginative
International
Unique

18. Presented 9 February 2011 Edmonton, AB Canada New Year’s Eve Downtown
Proud producers of:
A Taste of Edmonton
New Year’s Eve Downtown