1. BUYER
PERSONA
A key insight guide into our customers.

2. 65% PERSONANAME The Caregiver FEMALE
A short summary about the persona from a high level lets you summarize a lot about them as a short elevator pitch of who they are.
UNDER 10
10 TO 21
22 TO 35
35 TO 55
55 AND OVER
The Caregiver
The Caregiver is also known as: The saint, altruist, parent, helper, supporter.
Motto: love your neighbor as yourself
Core desire: to protect and care for others
Goal: to help others
Greatest fear: selfishness and ingratitude
Strategy: doing things for others
Weakness: martyrdom and being exploited
Talent: compassion, generosity
65%
FEMALE

3. Wants to rise up the corporate ladder quickly and is always looking for ways to look good to their boss.
Another motivation.
MOTIVATIONS
What drives our audience..

4. PRIMARY
Has a hard time saving money due to school loans and cost of living in the city.
Another Pain
PAINS
Pains and challenges are key elements to your persona and finding value. In marketing and sales, being able to solve every day pains is how we capture attention and convince.
SECONDARY
A secondary pain

5. PERSONALITY The Caregiver
“I would love to change the world and make sure that I do something that has a positive impact”
“There is no I would buy a product where the company does not support the causes and values I find important.”
The Caregiver
The Caregiver is also known as: The saint, altruist, parent, helper, supporter.
Motto: love your neighbor as yourself
Core desire: to protect and care for others
Goal: to help others
Greatest fear: selfishness and ingratitude
Strategy: doing things for others
Weakness: martyrdom and being exploited
Talent: compassion, generosity

6. BRANDS
BUYING FACTORS
What factors are important when this person chooses a product?
Brand Name The trendy name can drive a purchase.
Price Due to the typical age, price is always an impact.