1. Product Positioning

2. Agenda Michael Jordan Who am I What do I do For who am I
Michael Jordan's Positioning Statement
Michael Jordan's Product Positioning
Reasons for his positioning
Conclusion

3. Michael Jordan

4. Who am I ? Basketball legend Icon for the sport
Stands for always trying
Always gives 100%

5. What do I do ? Retired Basketball player
Leads kids to follow their dreams
Leads kids to give 100% and never give up
Leads kids to follow a drug free lifestyle

6. For who am I ? Hard-worker Dedicated Strong Ages 5-20 Gender – male
Race all
For basketball players

7. Michael Jordan's Positioning Statement
To people who want to follow their dreams, Michael Jordan is an icon he never gives up and puts in hard work to accomplish his dreams and encourages his fans to do the same

8. Michael Jordan's Product Positioning
Nike, Air Jordan's introduced in 1985-current day
Shoes will make you better, jump higher
“Be like Mike”
Gatorade, 1991-present day
Will improve your performance

9. Reasons for Michaels Positioning
Good respectable companies
Helps to get his image out there
Products related to basketball
Keeps his image in the sport industry

10. In conclusion Michael Jordan Who he I What did he do Who is he for
Michael Jordan's Positioning Statement
Michael Jordan's Product Positioning
Reasons for his positioning