1. Marketing

2. Why study Marketing? Careers About 25-33% of the nation’s
work force hold marketing
positions.
Costs
About 50% of total product costs are marketing costs.
Why study
Marketing?
Contributions to business
Marketing is critical
to the success of a firm.
Contributions to society
Marketing decisions affect our
lives as individuals and affect
society as a whole.

3. What is Marketing? Placement Product Pricing Key parts to any business
Promotion

4. What part of the equation will you be?
Revenue
- Cost
= Profit
Marketing

5. What to Marketing people do?
The most progressive firms would likely answer…. Help our customers!

6. Careers in Marketing 1 customer development Industrial products
Consumer products

7. CENTER
for
SALES STUDIES
and
MARKET
INTELLIGENCE

8. Careers in Marketing 2 Retailing Management Buying and merchandising
Not “folding clothes”

10. Careers in Marketing 3 Advertising - on the client/business side
- at an agency
World’s top advertisers:
General Motors
Procter and Gamble
Phillip Morris
Daimler Chrysler
Sears
Ford
AT&T
Walt Disney
Pepsico

11. Careers in Marketing 4 Marketing Management - running a brand
- analyzing business

12. Careers in Marketing 5 Marketing Research - understanding consumers
- understanding business

13. Starting Salary Statistics by major at IU: 2000-2001
Annual Starting Salary
Major Median Min Max
Accounting $43,000 20,000 61,000
IS $50,000 20,000 70,500
Finance $43,000 20,000 61,000
Management $36,000 20,000 61,000
Marketing $37,300 15,000 55,500
Less Money year one

14. Who Recruits IU Marketing Majors?
May Company
KOHL’S

15. What Courses Do You Need for a Marketing Concentration?
Three Required Classes:
- Marketing Management
(I-core)
- Marketing Research
- Marketing Strategy

16. Plus 4 SKILLS Classes (1.5 hours each)
- Effective marketing communications
- Creativity in marketing
- Management, analysis & display of marketing data
- Database marketing

17. Plus 3 Marketing electives:
Business to business mktg
Sales management
Professional selling
Marketing channels
Retail management
Physical distribution mgmt
Advertising & promotion
Buyer behavior
Legal aspects of marketing
International marketing

18. Total Requirements: Marketing
I-core
+ 6 hours Resch. + Strategy
+ 6 hours skills classes
+ 9 hours of electives
21 hours

19. Marketing