2. Font size & style Color Where does your eye go?
What do the images say to you?
Questions to ask:
What’s the message (claim)?
What is getting in the way of the message?
What’s the most important piece of information here?
* Close your eyes – open them – what do you see first?
Color?
Large font?
Image?
Any red flags or questions?

3. Who created this poster?
Is it important to know the author?
How do we find out?
Francione … control <F> … peta.org
Does knowing that this is a PETA site change your impression of it?

4. Vegankit.com

5. Who created this website?
Look around ….
Do we care who created the website? Why?
How easy is it to find the author or sponsor?

6. If you were to tasked to design an add to promote veganism, what elements would you want to use?
BRAINSTORM …. I will find the pieces you will use in the next class or two,