1. Online Presence Audit and Plan
Prepared for
[your client]

2. Strategy What objectives are you trying to meet? Who are your clients?
What does the client journey look like?
Why [client’s business]?
When someone visits your homepage what do you want them to do?
Describe marketing efforts beyond digital

3. Put website screen shot here
Website journey
Promise
Target customer
Authority
Testimonials
SEO content
Blog content
Social icons
Put website screen shot here

4. Put mobile screen shot here
Website notes
Sample comments
Website is not mobile friendly and appears to be dated
A problem and solution are not clearly identified above the fold. It is unclear exactly what it is that your business does at first glance. Difficult to understand the path the user should take.
A point of differentiation from your competition is not identified.
Add available trust, proof, and authoritative elements to your site.
About Us is all about the company, not customers
Text is missing between the quotes on the homepage
Refer a Friend page is blank
Put mobile screen shot here

5. Put meta description screen shot here
Basic on-page SEO
Sample Comments
Two <h1> tags exist on the homepage.
Page title and meta description are optimized for the homepage but other site pages are not optimized. Consider updating these area so that they include terms like “staffing” and “recruiting.”
Aim to include words of copy on the homepage to assist with SEO efforts.
More than half of the images on the homepage are missing alt attributes
Put meta description screen shot here

6. Put Ahrefs or backlink supporting screen shot here
Referring Domains
The website currently has 27 referring domains
Put Ahrefs or backlink supporting screen shot here

7. Keywords
Include Sample keywords your client will want to target.

8. Put relevant screen shot here
Content
Sample comments:
Blog does not exist
It is unclear what the form on the homepage accomplishes. Aside from this and the Contact Us form, there aren’t any lead capture opportunities.
While there are CTAs on your homepage, the “why” is missing and process is unclear
“Why Us” on the homepage does not look like a video. Make it clear by adding a play button as it is a very informative video!
News section is dated
Add more visuals across the site that address your audience and solutions
Put relevant screen shot here

9. Put Rival IQ or relevant screen shot here
Social media
Facebook
Two pages exist
Facebook pages are inactive, yet there are links to it from website
Mix in educational and curated content to increase engagement.
Consider FB advertising to expand reach
LinkedIn – Account is inactive
Twitter - Account is inactive
Put Rival IQ or relevant screen shot here

10. Put relevant review screen shot here
Reputation and Reviews
You currently have very few reviews online aside from your testimonials. Develop a review strategy to boost credibility across the web.
Information on listings and directories across the web is inconsistent. Make updates across the board.
Put relevant review screen shot here

11. Recommendations Sample Recommendations
Conduct strategy engagement to define core message of difference
Update website to add SEO, trust, and utility elements and make mobile-friendly
Improve on-page optimization
Develop ongoing editorial approach to add content around keyword themes – add CTA with content upgrades
Focus on getting guest post/podcast interviews
Test FB advertising