1. SHARE OF TOTAL ADSPEND BY MEDIUM (%)
Percentages may not sum to 100 due to rounding Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast
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2. UK ADSPEND BY MEDIUM, 2016
£m, where total UK adspend is £21.1bn Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast
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3. MOBILE AS A % SHARE OF TOTAL INTERNET ADSPEND
Total internet value in brackets Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast
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4. TV ADSPEND BY MEDIUM, 2017 (f)
£m (Note: ‘Other’ includes interactive fees and pub TV) Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast
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5. UK ADSPEND BY PRODUCT CATEGORY, 2017 (f)
% share, where total Nielsen adspend is £12.3bn Source: Nielsen; AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast
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6. GROWTH IN UK ADSPEND BY MEDIUM, 2017 (f)
Year-on-year % changes vs. 2016; * TV, radio and news/magazine brands, incl. digital Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast
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7. UK ADSPEND 2017 (f)
£m, year-on year percentage point change vs in brackets; 2017 adspend = £21.8bn Source: AA/Warc UK Expenditure Report Extracted from Adstats: Uk adspend forecast
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