1. How Google’s Algorithm Rules the Web Now & in Future
By – Pendem Raju
Phone:
(Digital Marketing Trainer & Speaker)
Visit –

2. Agenda Challenges faced when Google launched
Challenges in SERP results we are facing
Teams working on Google Updates
Types of Google Updates
How Algorithms Works
How Search Engine Works
Major and Minor Algorithms
Tools to Track Google Updates
How Google measuring their Algo efforts

3. Pendem Raju - Overview Digital Marketing Manager at DevRabbit
Brand building, website traffic and lead generation through these marketing cannels.
Search Engine Optimization
Paid Advertisements (PPC)
Social Media Marketing
Online Reputation Management
Blogging and Content Marketing…
Blogger at and
Teaches 18 Modules in Digital Marketing (Classroom, Weekend & Online, Training)
Morning 7-8 am and 8-9 am also evening 7.30 to 9 pm everyday
Weekend batch 9 am to 6 pm evening

4. Challenges faced when Google launched
The World Wide Web is literally a large mass of water... it's an ocean full of information. The amount of data that flows through the Internet is enormous yet fascinating. With an ever-rising number of content, blogs, web pages and information, sorting out data remains a big task. Major Challenges at Google (In the late 90s and early 00s) Stuff your keyword phrase into your website as many times as possible. Get as many inbound links as you possibly online. 1) Search and Site Quality It is Search engine Guidelines Vs Webmasters/SEO practices or techniques 2) Data Collection It is Reaching, Accessing, Crawling and Indexing of electronic document on WWW

5. Challenges in SERP results we are facing
Irrelevant search results for a search query
Crawling errors sites (including 404 not found pages)
Irrelevant content
Search engine guidelines violation sites (search, content and webmaster)
Lack of user intent based content loading
Non trustworthy pages
Repeated advertisers

6. Teams working on Google Updates
Search Quality team
Pool of Programmers
Machine leaning team
Ai team
and other teams…

7. Types of Google Updates
Google Updates are Computer programs designed to navigate through billions of pages, identify quality, relevant and send exactly the pages answering to your search term.
Algorithms
Manual
Filters

8. Algorithms
How to Understand the Algorithms
Criteria:
Automated one
Correlated with Google Database (Stores indexes and Webpage URLs)
Requires “Refresh” to display the update results in SERP
Only “Webpages” will be eliminated from the SERP results
Appears whenever “Users enters search query” (works everyday)
* There is a “Rolling period” to appear Update results in SERP

9. Manuals How to Understand the Manual Updates Criteria: Manual one
Works on sites violating the guidelines (content, webmaster and search) while building backlinks
Entire “Website” will be eliminated from the SERP results
Requires “Reconsideration Request” after recovery in order to display the webpages in SERP
Appears “Periodically”.
* A separate team is working to identify the sites

10. Filters How to Understand the Filters Updates Criteria:
Filters the sites those not meeting the criteria
Only “Webpages” will be eliminated from the SERP results
Downgrades “Keyword Rank or Position in SERP” for target search queries
Appears “Periodically”.

11. How Algorithms Works Requires the input and output
input - Start at taking a search term ... (Personalized results, Universal search & Real-Time Search)
output - End at returning relevant results in SERP
* Need to understand How Search Engine Works

12. How Search Engine Works
Crawling - Travelling through Hyperlinks (Internal, external, inbound and outbound) and Reaching the Websites & Collecting the updated content
Indexing - Analysing the words from collected content and Preparation of Semantic mapping or indexes of content & Storage of indexed content in its Webservers
Search Query Processing - Google looks for webpages that match your query. It does this by looking up your terms in the index, and searching for websites that most closely match the information you require. This is done by analysing details such as whether the keyword appears in titles or headings and how often it appears on a page
Relevance Measurement - Ranking of webpages based on relevance score confirmed by Algorithms plus ranking factors + Core stuff (6-7)
Displaying the Best Results - as & in SERP
* Note that at all these levels...Google Algo are playing their role effectively.

13. Major and Minor Algorithms
Major Algorithms Updates
RankBrain
Google Panda
Google Penguin
Hummingbird
Pigeon
Search Layout
Pirate Update
EMD – Exact Matched Domain
Heavy Update
Page-layout Update
Payday Loans
Mobile-first Index

14. Major and Minor Algorithms
Minor Algorithms Updates
Zebra
Venice
Mayday
Big daddy
HTTP/SSL Update
Boston
Florida
Vince
Jaggar
Austin
Cassandra
Freshness Update (QDF)

15. Tools to Track Google Updates
Algoroo.com
SERPS.com
SERPMetric.com
MozCast.com
Barracuda tool
RankRangers.com
AdvancedWebRanking.com
CognitiveSEO.com
AccuRanker.com

16. What to Do after Penalty
Find out what caused Penalty
Do SEO Audit
Do Technical SEO Audit
Check your indexed pages number
Check Webmaster tool (GSC) for prior and post messages
Track the Keyword ranking fluctuations
Analyze the Web traffic number…

17. Who are Testing Algorithmic Results
Search team
People sits in front of systems at home, office
* Improving your search engine visibility requires an ethical, best practice approach to SEO but having a close eye on Google’s algorithm updates is an important step in minimizing fluctuations and staying at the top.

18. Areas to Focus in Future
Content Quality
User Experience on Web pages
Mobile Experience
Mobile Content
Visitor Engagement – Device wise
Voice Optimization
Backlink Sources Diversity
Website Security
User Data Protection

19. How Google Measuring their Algo Efforts
People spend time on Google
CTR of Snippet
Feedback at Answer graph and Footer area of SERP
Generated Ads money
And other few more...

20. Thank You Contact Phone Email Visit Mr. Pendem Raju 8374982124
&
Visit