1. MARK WORDEN MIHI DIGITAL
Been specialising in digital marketing for more than 12 years.
Set up my own business four years ago.
We work with a lot of tourism businesses and accommodation providers.
Our clients won 18 awards at the Devon and Cornwall Tourism Awards.
Our work covers everything from website design through to training and services that boost bookings.

2. WHAT I’M TALKING ABOUT TODAY
How can you use photos to increase your bookings and enquiries?
How do you actually do it?
By understanding how decisions are made and the role you’re playing in helping them to get to the end goal.
By increasing reach.
By being engaging.
By using the right channels – today I’ll cover Facebook and Instagram.
Facebook is now a driver of traffic and bookings for some of the most successful businesses across the South West.
WHAT I’M TALKING ABOUT TODAY

3. MAKING YOUR PHOTOS REACH FURTHER ON FACEBOOK
Getting the balance of your content right and learning from what works.
Each of your posts should include a photo.
Ideally there should be more than one – get people sticking to your content!
Professional vs taking them yourselves.
Get your timing right.
Don’t start sharing from from other social networks (or at least not on a frequent basis!)
MAKING YOUR PHOTOS REACH FURTHER ON FACEBOOK

4. AVOID THE AUTOMATION THAT FACEBOOK GIVES YOU

5. ALWAYS MAKE SURE YOU’RE CHECKING IN

6. REMEMBER YOU CAN ALWAYS SCHEDULE IT!

7. GREAT WAYS TO CREATE A COLLAGE
There are plenty of useful apps
GREAT WAYS TO CREATE A COLLAGE
Pic Collage Photo Editor
Pic Stitch Collage Editor
Encollage Pic Collage Maker

8. MAKING THINGS WORK FOR YOU ON INSTAGRAM
It’s all about timing
MAKING THINGS WORK FOR YOU ON INSTAGRAM

9. MAKING THINGS WORK FOR YOU ON INSTAGRAM
It’s all about making things stick
MAKING THINGS WORK FOR YOU ON INSTAGRAM

10. MAKING THINGS WORK FOR YOU ON INSTAGRAM
It’s all hashtag madness
MAKING THINGS WORK FOR YOU ON INSTAGRAM

11. MAKING THINGS WORK FOR YOU ON INSTAGRAM
It’s all about where you are
MAKING THINGS WORK FOR YOU ON INSTAGRAM

12. MAKING THINGS WORK FOR YOU ON INSTAGRAM
Sometimes it’s ok to schedule!
MAKING THINGS WORK FOR YOU ON INSTAGRAM

13. MAKING THINGS WORK FOR YOU ON INSTAGRAM
But it’s never ok not to be social!
MAKING THINGS WORK FOR YOU ON INSTAGRAM

14. THAT’S ALL FOLKS! any questions?