1. Necessity to change organisational culture of PA
Moving to the next level in organizational culture
OBEYING RULES
RESULT ORIENTATION
USER ORIENTATION
New mindset in PA when implementing changes
From proposing to listening
From “top down” to “buttom up”
From formal involvement to engagement

2. Values orientation to work for PA in the future
Main challenge: we have values identified but do we live with them?
Values which should be strengthened in PA:
Client orientation (3)
Result orientation (2)
Social and relational values: networking, sharing, dialogue, co- creration, collaboration
Trust
Loyalty
Solidarity
New secularism
New values in PA
Working for common good, social responsibility
Diversity
Holistic approach to results
Mindset of enabler

3. Role of leadership in changing organizational culture of PA
Challenges
To have leaders in PA!
Recruit leaders (not just best professionals)
Expectations:
Role example
Manage relations: clarity, feedback, recognition, respect, empower
Manage changes

4. Thank you! Questions?
Chapter title