1. “The Difference Between Style & Fashion Is Quality”
What is Fashion?
“The Difference Between Style & Fashion Is Quality”

2. Fashion Defined Key Terms: Intensity Staple Items Line
Fashion Merchandise
Style
Design
Garment
Color
Hue
Value
Intensity
Line
Texture
Shape
Function
Clothing
Accessories
Home furnishings

3. Fashion Defined
Fashion is the existing type of clothing that is preferred by a large segment of the public at a given time.
Fashion Means:
A precise style of dress or behavior
Whatever is currently selling
A way of social interaction and status seeking

4. Merchandise Categories
Fashion retailers group merchandise into categories:
Staple Items are basic merchandise items that customers purchase on a regular basis. (Examples: socks, sleepwear)
Fashion Merchandise are goods that are popular at a particular time.

5. Fashion Basics
Design
Design is a particular or unique version of a style because of a specific arrangement of the basic design elements.
The four basic design elements are:
Color
Line
Shape
texture

6. Fashion Basics
Style
Style is a particular shape or type of apparel item identified by the distinct features that make it unique.
It may gain or lose popularity, but it maintains its identification as a particular style.
Examples include:
Capri pants, and mini skirts.

7. Fashion Basics
Color is a critical element of design and may be the most important.
Three dimensions of color are:
Hue: the quality of the color
Value: the lightness or darkness of a color
Intensity: the brightness or dullness of a color
A garment is ay article of clothing, such as a dress, suit, coat, or sweater.

8. Fashion Basics
Line is an element of design that directs the path of eye movement.
It’s a distinct, elongated mark that directs the eye up and down, side to side, or around an object.

9. Fashion Basics
Shape, or silhouette, is the overall form or outline of a garment.
It’s the three-dimensional form of clothing, accessories, or shoes.
The three basic shapes in fashion are:
Straight (Tubular)
Bell-shaped (Bouffant)
Bustle (Back Full)

10. Fashion Basics Straight (Tubular) Bell shaped (Bouffant)
Bustle Shaped (full Back)

11. Fashion Basics
Terms to describe texture include:
Smooth
Rough
Dull
Shiny
Delicate
Fine
Shaggy
Flat
Texture is how the surface of a material, or fabric, feels and looks.
Fibers, yarns, and the method of fabric construction can determine texture.

12. Fashion Basics
Function is a fifth design element that refers to the intended use or purpose of an object.
Fashion is expected to function in the following ways:
Beautify
Adorn
Express
Identify
Protect
Provide Therapy

13. What Are Fashion Products?
Fashion is determined by personal taste.
Taste refers to the current opinion of what is attractive and appropriate for an individual and occasion.
Fashion Products include:
Clothing (garment)
Accessories
Home Furnishings

14. Fashion Products
Clothing is a garment used to cover the body.
Garment refers to any article of wearing apparel.

15. Fashion Products
Accessories are additional articles that complete or enhance outfits.
Examples include:
Shoes
Handbags
Leather goods
Jewelry
Scarves/Neckwear
Eyeglasses
Fragrances

16. Fashion Products
Home furnishings include window treatments, furniture coverings, decorative accessories.

17. The Importance of Fashion
What’s reflected in fashion?
Economic Trends
Political Trends
Current Events
Social Issues
Fashion serves as a historical record of culture and lifestyle

18. Importance to People VS. The Role of Fashion:
Appearance can identify social appearance.
Reflect self-image
Self-esteem
VS.

19. Economic Importance
Many types of fashion businesses benefit from the fashion industry in cities such as:
New York
Los Angeles
Chicago
San Francisco
Paris
Milan
London
Tokyo
When the economy is unstable fashion suffers.
When the economy is good fashion is fun and adventurous.