1. Franchising in New ERA by Mr. Mohammad Umar Qasim Chief Executive Lal Qila (Pvt.) Ltd. Karachi, March 2009

2. Brief Outline What is Franchising? History of Franchising Types of Franchising Advantages Vs Disadvantages Franchisor Vs Franchisee Relationship Why Franchise? Franchising Lal Qila Ways to Promote Conclusion

3. What is Franchising?

4. History of Franchising Singer Sewing Machine McDonalds Automobile Industry

5. TYPES OF FRANCHISE Main types of Franchise: Product Distribution Franchise Business Format Franchise Management Franchise

6. PRODUCT DISTRIBUTION FRANCHISES

7. BUSINESS FORMAT FRANCHISING

8. MANAGEMENT FRANCHISE

9. ADVANTAGES Expansion Legal Consideration Operational Considerations Competition Expansion Quick Start Training Reduce Risk of Business Failure Ready Product Acceptance FRANCHISORFRANCHISEE

10. DISADVANTAGES FRANCHISORFRANCHISEE Limited Pool Of Viable Franchisees Control Management Sharing Business Secrets Sharing Price Control Conflict

11. Franchisor – Franchisee Relationship Regulated by contract which usually covers: Initial Fee Royalty Fee / Management Fee Capital Required from Franchisee Territory / Area of Operation Duration of License & Renewal Termination

12. WHY FRANCHISE? Franchises offer important pre - opening support: Site Selection Design & Construction Financing (in some cases) Training Grand - Opening Program Continue

13. WHY FRANCHISE? Franchises offer ongoing support Training National & Regional Advertising Operating Procedures & Operational Assistance Supervision & Management Support Increased Spending Power, Access to Bulk Purchasing & Economies of Scale

14. Vision History Theme Buffet Concept Quality Assurance Quality Management Training Franchise Lal Qila - A Theme Restaurant Continue

15. Policy Statement : At Lal Qila our Guest is the Focus of All Our Activities Lal Qila - A Theme Restaurant Continue

16. Main Categories Food Variety Service Environment Value Lal Qila - A Theme Restaurant

17. Ways to Promote Govt. Support Bank Support Real Estate Pakistan Franchise Association

18. Franchising A Proven Formula for Success Due Diligence Like A Marriage Contract Lal Qila - A Thriving Opportunity to Avail Conclusion

19. Thank You Karachi, March 2009 111 – 525 – 745 111 – LAL QILA dinner@lalqila.com www.lalqila.com