1. Civility, Safety & Interaction Online
2/19/2019
Civility, Safety & Interaction Online
Mexico, January 2019
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2. Key Findings – Mexico
The nature of online risk types: The types of risks that stood out for Mexico compared to the global averages included: 1) receiving offensive or obscene content, 2) encountering internet hoaxes and 3) encountering fake news
Our social circles became more risky: Within Mexico, risks from family and friends also increased significantly to 44%; this percentage is noticeably higher than the global average
The pain from online risks was significant: Within Mexico, moderate to severe pain was experienced by 59% of consumers, 4 percentage points above the global average
Consequences were up; positive actions were down: Mexico showed drops in positive actions taken following online risk exposure, and were less likely to defend someone online who was treated poorly
Millennials and teenage girls were hit hardest by risks: Millennials in Mexico suffered higher levels of moderate to severe pain compared to their global peers (67% vs. 60%)
There was a surge in teens asking for help. Of the 22 countries surveyed, Mexico had the biggest increase (+50 points) of teens asking a parent for help with an online risk
Small improvement in DCI: Mexico (-2) registered a small gain in DCI and ranks #12 out of the 22 countries surveyed

3. Nature of online risk types in Mexico
2/19/2019
Nature of online risk types in Mexico
The most common type of unwanted contact involved attempts to collect personal information by a stranger; repeated unwelcome and contact repeated social contact were also common in Mexico
Mexicans were most likely to encounter internet hoaxes, a reading noticeably higher (+9 points) than the global average
Being called offensive names was the most typical behavioral risk experienced in Mexico; however, it was markedly lower than the rest of the world
Receipt of unwanted sexual imagery or messages dominated this category both in Mexico and globally; unwelcomed demands to develop a romantic or sexual relationship was 9- points higher in Mexico than globally
Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced.
Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

4. Social circles became riskier in Mexico
2/19/2019
Social circles became riskier in Mexico
Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family and friends accounted for 28% of online risks, up 11 points YOY
Within Mexico, risks stemming from family and friends also increased significantly to 44%, a percentage significantly higher than the global average and 21% higher than Mexico’s reading the previous year
JR add
Risks from family and friends +21 points in Mexico
(+11 WW)
*Added in Latest Wave
Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

5. Severe pain from online risks was higher in Mexico
2/19/2019
Severe pain from online risks was higher in Mexico
Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all
Within Mexico, moderate to severe pain was experienced by 59% of consumers, 4 percentage points above the global average; Mexicans also reported above- average levels of severe pain compared to the rest of the world (34% vs. 28%)
Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

6. 2/19/2019
Mexico experienced more consequences from risks and were less inclined to take positive actions
Worldwide there was an increase in consequences and a decrease in positive actions; the top five consequences showed 3- to 4-point increases from the previous year; people also were less likely to take positive actions (-3 to -5 points)
Mexico matched the WW trend for consequences and were more likely to step away from social media, blogs and forums compared to the previous year
Mexico showed drops in positive actions following online risk exposure, and were less likely to defend someone online who was treated meanly
*Worldwide trend based on 20 countries common in latest research and prior year
**Digital Civility Challenge item
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

7. Millennials and teenage girls were hit the hardest
2/19/2019
Millennials and teenage girls were hit the hardest
Online risks had some of the strongest impacts on millennials and teenage girls in terms of risk exposure, consequences and the attendant psychological, physical and emotional pain
Overall, exposure to risks as measured by DCI and average number of risks was higher than the global averages
More millennials in Mexico experienced moderate to severe pain compared to their global peers (67% vs. 60%)
Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

8. More teens asked for help with online risks
Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and adults (+19 points to 28%)
In Mexico, teens were notably above the global average in asking for help from parents (55% vs 42%) and in seeking help from another adult (35% vs. 28%)
Of all 22 countries surveyed, Mexico had the greatest increase (+50 points) in teens asking a parent for help with an online issue
Asking parents for help jumped 50 points
Asking another adult for help rose 29 points
Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

9. 2/19/2019
DCI trend
DCI Rank
Country
Region
2 years ago
prior year
latest research
Global 65 68 66 2
United States
N. America 56 61 51 8
Canada 60 1
United Kingdom
W. Europe 45 50 3
France 58 52 4
Belgium 59 5
Germany 62 57 9
Italy 63 11
Ireland 64 16
Hungary
CEE 73 72 19
Russia 74 75 6
Malaysia
APAC 7
India 10
Singapore 15
Vietnam 71 12
Mexico
Latam 76 69 13
Brazil 70 17
Colombia 77 18
Argentina 20
Chile 22
Peru 78 79 14
Turkey
MEA 21
South Africa
Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact
Mexico (-2) registered a small gain in DCI and ranks #12 out of the 22 countries surveyed
*Worldwide trend based on 20 countries common in latest research and prior year
Q2: Which of these has ever happened to you or to a friend/family member ONLINE?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.