1. Real Restaurants: A Sausalito, CA Based Restaurant Group
Tiburon Research
November 12, 2018

2. Real Restaurants Comments 1 Founded in 1985
Founded by Bill Higgins, Bill Upson, & Cindy Pawlcyn
Based in Sausalito, CA
CEO: XXXX
Web site:
Source: 10/16/18 Bungalow 44 Web Site; 10/16/18 Marin Magazine Web Site; Tiburon Research & Analysis 1

3. Real Restaurants History
Real Restaurants was Founded in 1985 and Has Subsequently Evolved through its Early, Middle, & Recent Phases
Real Restaurants
History
Real Restaurants
Founded
Real Restaurants
Today
Early
Phase
Middle
Phase
Recent
Phase
Approximate Dates:
1985
2019
Key Steps:
1985: Real Restaurants founded
XXXX: --
XXXX: --
XXXX: --
Source: 10/16/18 Bungalow 44 Web Site; 10/16/18 Marin Magazine Web Site; Tiburon Research & Analysis 2

4. Real Restaurants was Founded in 1985
Comments
Founded in 1985
Founded by Bill Higgins, Bill Upson, & Cindy Pawlcyn
Based in Sausalito, CA
CEO: XXXX
Web site:
Source: 10/16/18 Bungalow 44 Web Site; 10/16/18 Enjoy Mill Valley Web Site; Tiburon Research & Analysis 3

5. Real Restaurants is Not a Frequent Advertiser
Advertising
Comments --
Source: Tiburon Research & Analysis 4

6. Check Gift Card Balance
Real Restaurants Has a Web Site with Four Core Sections, Including Home, About Us, Client List, & Check Gift Card Balance
Real Restaurants
Web Site
Real Restaurants
Web Site
Home
About Us
Client List
Check Gift Card Balance
Source: 11/12/18 Real Restaurants Web Site; Tiburon Research & Analysis 5

7. Real Restaurants is Not a Frequent Acquirer
Acquisitions
Comments --
Source: Tiburon Research & Analysis 6

8. Real Restaurants Has a Charitable Giving Program
Comments --
Source: Tiburon Research & Analysis 7

9. Real Restaurants Has Offices
Needs data
Real Restaurants
Offices
Source: Tiburon Research & Analysis 8 8 8

10. Real Restaurants Has Employees
Needs data
Real Restaurants
Employees
Source: Tiburon Research & Analysis 9 9 9

11. Real Restaurants Serves Clients
Needs data
Real Restaurants
Clients
Source: Tiburon Research & Analysis 10 10 10

12. Real Restaurants Generates Revenues
Needs data
Real Restaurants
Revenues
($ Millions)
Source: Tiburon Research & Analysis 11 11 11

13. Real Restaurants Earns $___ Million
Needs data
Real Restaurants
Net Profits
($ Millions)
Source: Tiburon Research & Analysis 12 12 12

14. Real Restaurants Businesses
Real Restaurants Has a Number of Businesses, Including Bar Bocce, Bix, Bungalow 44, Buckeye Roadhouse, FOG CITY, PANoRAMA, Picco, Pizzeria Picco, & Zero Zero
Real Restaurants
Businesses
Real Restaurants
Businesses
Bar Bocce
Bix
Bungalow 44
Buckeye Roadhouse
FOG CITY
PANoRAMA
Picco
Pizzeria Picco
Zero Zero
Source: 11/12/18 Real Restaurants Web Site; Tiburon Research & Analysis 13

15. Real Restaurants’ First Business is Bar Bocce
Comments --
Source: Tiburon Research & Analysis 14

16. Real Restaurants’ Second Business is Bix
Comments --
Source: Tiburon Research & Analysis 15

17. Real Restaurants’ Third Business is Bungalow 44
Comments
Founded in 2005
Founded by Bill Higgins, Vanessa Higgins, & Peter Schumacher
Based in Mill Valley, CA
CEO: XXXX
Web site:
Source: Tiburon Research & Analysis 16

18. Real Restaurants’ Bungalow 44 was Founded in 2005
Comments
Founded in 2005
Founded by Bill Higgins, Vanessa Higgins, & Peter Schumacher
Based in Mill Valley, CA
CEO: XXXX
Web site:
Source: 10/16/18 Bungalow 44 Web Site; 10/16/18 Enjoy Mill Valley Web Site; Tiburon Research & Analysis 17

19. Real Restaurants’ Bungalow 44 is Not a Frequent Advertiser
Advertising
Comments --
Source: Tiburon Research & Analysis 18

20. Real Restaurants’ Bungalow 44 Has a Web Site with Seven Core Sections, Including About, Menus, Private Events, Gift Cards, News, Contact, & Reservations
Bungalow 44
Web Site
Bungalow 44
Web Site
About
Menus
Private Events
Gift Cards
News
Contact
Reservations
Source: 11/12/18 Bungalow 44 Web Site; 10/16/18 Bungalow 44 Web Site; Tiburon Research & Analysis 19

21. Real Restaurants’ Bungalow 44 is Not a Frequent Acquirer
Acquisitions
Comments --
Source: Tiburon Research & Analysis 20

22. Real Restaurants’ Bungalow 44 Has a Charitable Giving Program
Comments --
Source: Tiburon Research & Analysis 21

23. Real Restaurants’ Bungalow 44 Has Offices
Needs data
Bungalow 44
Offices
Source: Tiburon Research & Analysis 22 22 22

24. Real Restaurants’ Bungalow 44 Has Employees
Needs data
Bungalow 44
Employees
Source: Tiburon Research & Analysis 23 23 23

25. Real Restaurants’ Bungalow 44 Serves Clients
Needs data
Bungalow 44
Clients
Source: Tiburon Research & Analysis 24 24 24

26. Real Restaurants’ Bungalow 44 Generates Revenues
Needs data
Bungalow 44
Revenues
($ Millions)
Source: Tiburon Research & Analysis 25 25 25

27. Real Restaurants’ Bungalow 44 Earns $___ Million
Needs data
Bungalow 44
Net Profits
($ Millions)
Source: Tiburon Research & Analysis 26 26 26

28. Real Restaurants’ Fourth Business is Buckeye Roadhouse
Comments --
Source: Tiburon Research & Analysis 27

29. Real Restaurants’ Fifth Business is FOG CITY
Comments --
Source: Tiburon Research & Analysis 28

30. Real Restaurants’ Sixth Business is PANoRAMA
Comments --
Source: Tiburon Research & Analysis 29

31. Real Restaurants’ Seventh Business is Picco
Comments --
Source: Tiburon Research & Analysis 30

32. Real Restaurants’ Eighth Business is Pizzeria Picco
Comments --
Source: Tiburon Research & Analysis 31

33. Real Restaurants’ Ninth Business is Zero Zero
Comments --
Source: Tiburon Research & Analysis 32

34. Real Restaurants is Led by its CEO…
Organizational Chart -- -- -- -- -- --
Source: Tiburon Research & Analysis 33

35. Real Restaurants Has a Board of Directors Led by its Chairman…-- -- -- -- -- -- -- -- -- --
Source: Tiburon Research & Analysis

36. Real Restaurants is Privately Owned
Comments --
Source: Tiburon Research & Analysis 35

37. Real Restaurants is Owned by ….
Needs data
Real Restaurants
Ownership
By Owner
Source: Tiburon Research & Analysis 36 36 36

38. Tiburon Strategic Advisors
Comments
Focus on corporate-level strategy
Serve senior executives only at financial services companies
Key services: market seminars, market research, & strategy consulting
Served over 450 corporate clients and completed over 2,100 projects since 1998
Host semi-annual CEO Summits, offer free weekly research releases, and offer free business benchmarking tools for all types of advisors
Chip Roame background
McKinsey & Company
Charles Schwab & Company
Tiburon since 1998
Source: Tiburon Research & Analysis