1. Radio Audience
United Kingdom

2. Overview Audience Research Audience Interactivity
Audience Interactivity and Democracy
References

3. UK Audience Research RAJAR (Radio Joint Audience Research)
Official body in charge of measuring radio audiences in the UK
Partially owned by the BBC (British Broadcasting Corporation)
Partially owned by the RadioCentre
On behalf of the commercial sector
Represents interest and views of commercial radio
Latest Data release was on 2 February 2012
Quarter 4 of 2011
October – December 2011

4. UK Audience Research
310 individual stations on the survey and results are published every quarter.
46.7 million Adult weekly listeners
89.8% of the UK population
Adult = 15 years and older
Listens at least 5 minutes a week
Platforms
FM and AM transmissions, Digital Audio Broadcasting (DAB), or the Internet.
RAJAR is based on a diary, where a listener records (either on paper or online) their radio listening.

5. UK Audience Research Top 10 Stations (Most amount of listeners)
1. BBC Radio 2 (14.3m)
2. BBC Radio 1 (11.7m)
3. BBC Radio 4 (10.8m)
4. Heart (7.5m)
5. Capital (7.0m)
6. BBC Radio 5 live (6.3m)
7. Classic FM (5.4m)
8. Kiss (4.2m)
9. Magic (3.9m)
10. Smooth Radio (3.3m)

6. Audience Interactivity
“Public voting is a central factor in many BBC television and radio programmes. It is an extremely popular way for our audiences to interact with BBC content and programmes. ” - BBC © 2012
Audience is encouraged to interact
Favourite Song to most loved children’s character.
Raising money for charitable purposes.
Interactive radio programming and drama.
Competitions, talent search, BBC awards.

7. Audience Interactivity
Methods
Online
Mobile
Fax (or letter)
Digital Radio
Digital Television
Importance
“Multiplier effect”
Radio is “a friend”
Immediate
Selective
Credibility

8. Audience Interactivity and Democracy
Public Participation
Political Process
Broader Listening
Political Debates
Radio contributes to democracy
Anytime Anywhere
Be in contact
Let your voice be heard
Societal integration
Learn to deliberate

9. References http://www.radiocentre.org/membership