1. A Focus on prejudice and perpetuation of stereotypes Hsp3C
Media’s role in bias
A Focus on prejudice and perpetuation of stereotypes
Hsp3C

2. Theoretical recap
Europeans began to create/use existing ideas and evidence against other groups that existed in the world based on “scientific” data that they (people of colour) were less than intelligent
They used the evidence that they acquired to justify the mass cleansing/killing of people
This is called ethnic cleansing
They used the measurements of the brain size and portions of brain function to “create” this idea that inferior peoples needed to be “civilized” and this laid the foundation for future imperial conquests such as slavery
The 3 tier system or triangle

3. The Justification from science

4. Eugenics: The study of or belief in
the possibility of improving 
the qualities of the 
human species or a human population, especially by 
such means as 
discouraging reproduction by 
persons having genetic 
defects or presumed to have inheritable
E.g. Hitler and the genocide of “undesirables” 
undesirable traits 
(negative eugenics)  
or encouraging
 reproduction by persons presumed to have
 inheritable desirable traits 
(positive eugenics)
Then, when slavery became a normal practice, the idea that “the negroid race” had to be civilized and taught to be “normal” emerged
Due to the justifications in science from previous years.

5. Then…
As slavery was abolished, the ideas of
We vs. Them emerged
-Idea emerged that Afro-people
couldn’t be civilized at all.
-Constantly thought to be inferior and treated through out society in that way
-Some of them tried to break free of these ideas but it is a large undertaking to re-program the mind of those in power

6. Old Ideas…new forms
These ideas are very old based on who is inferior vs. superior
Media has used stereotypes that already exist about people to make their shows more believable or popular
E.g. Think about who is casted in positions of Power, gang members, single mothers, villains and heroes
They is a colour/race/idea attached to all of these concepts

7. The admission from Media sources: the Global times
“The media only shows you what journalists deem important. They create the interest, and the stereotype.  There are so many things happening every day, but only a small number are reported. How is this news selected? And how do reporters write about it? The mass media recognizes that its audience will only give much of their attention to a few messages, and they like to keep messages eye-catching. So the first rule is to keep them simple. And the second rule is to repeat what has worked in the past. The media also wants you to come back for more. So the third rule is to use words that create a little agitation so that people will talk about it… ” (Li Haihong, 2013)

8. How does prejudice turn into stereotypes? The 5 stages
1) Verbal Rejection: this is when jokes and friendly talking is verbalized and then internalized
“The Asian six pack” 
2) Avoidance: contact from groups are purposefully avoided- may lead to discrimination
Exclusion (groups- silent bullying)
3)Discrimination: When people act against their prejudices- like not hiring a particular ethnicity
4) Semi-violence: racist slogans and spray paint is used to intimidate, ruffle or anger groups
5) Extermination: involves the allowance of government to tolerate violence against a group
Genocide such as the Holocaust and more recently Rwanda and Syria

9. Stereotypes
When a blanket over-generalized statement or view about a group or people is presented
It becomes a widely believed idea when another event happens to the person and the idea becomes solidified as truth
Media plays a large role in the reinforcement of said stereotypes through entertainment, print media and ads

10. At a Glance?
We have preconceived notions of groups already– we assume automatically that Snoop is the criminal

11. Sociologist views Socialization
Plays a major part in the “learning” of prejudice etc
Parents, family, friends and school interactions are the main culprits in teaching inequality and prejudices
Prejudice as conformity- want to belong
Scapegoat is the label that is given to a group/person that is singled out to blame in an instance of frustration etc.
E.g. Blame Youth for Crime (general idea)
There is some truth but the reasons behind the criminal behaviour is a product of unfair treatment or marginalization is some way
There are other factors at play than just age, race or gender.

12. How has media been used to solidify hate/racial stereotypes
Historically
Present Day
Nazi Germany Regime
Hitler using print media, story books, board games, posters and newspapers to teach the up and coming generation about “hate”– creating the enemy in the Jews
-Video
The casting of particular races, gender etc for roles
characteristics of racial roles used for entertainment
Criminalization of certain groups– “Islamopohia “–post 9/11
Video :

13. Propaganda in Nazi Germany
Discussion
The Use of Propaganda and the Rise of Hitler and the Nazi Party
Propaganda in Nazi Germany