1. Gabriela Martinez

2. Introduction The aim of this project was to...
Identify problems within Marriott that are more difficult to spot and come up with resolutions to such problems.
To understand how strategy and leadership is applied throughout Marriott International.
Methodology used…
Looking at the company internally and seeing how they apply their mission, values, and vision to their everyday operations.
Examining the company through tools such as google archives and UCF library tools for published articles and studies. .

3. History, Mission, Vision, Values, & Goals
“We put people first, we pursue excellence, we embrace change, we act with integrity, we serve our world.”
“Take care of your employees and they’ll take care of the guests”

4. PESTE Political -Opportunity: Political Tourism -Threat: Terrorism
Economical -Opportunity: Overall a healthier global economy -Threat: China’s poor economy and Europe’s debt
Sociocultural -Opportunity: increase in travel by 13 percent, increase in spending by $ Threat: Little tourism by Asian countries

5. PESTE (continued)
Technological -Opportunity: Ease of use; Snazzy hotel renovations -Threat: AirBnB
Ecologically -Opportunity: Great weather conditions -Threat: Natural disasters; global warming

6. Task Environment- Porter’s Analysis
Competitors -Opportunity: One of the biggest hotel players -Threat: Can lack in small markets
Suppliers -Opportunity: Relationships with suppliers -Threat: Possibility of suppliers raising prices
Buyers -Opportunity: Streamline the sales process, and reduce the bargaining power of buyers -Threat: Potentially loss of money

7. Task Environment (continued)
Substitutes -Opportunity: Quality over quantity -Threat: AirBnB
Newcomers -Opportunity: Strength in old habits -Threat: New innovations

8. Strengths Weaknesses Operations Marketing HRM Finance IT
Internal Environment
Strengths
Weaknesses
Operations
Adding more rooms
Continually building more hotels
Merging the Starwood brands
Marketing
Loyalty program
Well recognized brands
Convenient locations
Starwood has worse locations
Targeting the younger crowd
HRM
A good work life balance
Interactive training
Recruitment
High turnover
Finance
The stock market is rising
Increased revenue by 32% from 2016 to 2017
With the natural disasters reversed their revenue IT
Mobile app
WiFi at all hotels
Keeping up with new technology

9. Competitive Advantages
The brand is the largest in the hotel industry
Nationally and Internationally present
Appeals to all market segments, from economy to luxury
Asset-light business model
Stay on top by consistently delivering quality service, value, and brand efficiency.
better return on capital, decreased profits, malleability, and increased cost savings

10. Core Competencies Leadership Managing Execution Building Relationships
Generating Talent and Organizational Capacity
Learning and Applying Personal Expertise
Business/Functional results

11. Overall Strategy
Overall Strategy: grow and manage the business in a sustainable way, as well as hiring and motivating employees.
Strategic Account Management
Global Strategic Alliance

12. Main Problems & Challenges

13. Conclusion
Starting out small to becoming one of the top employers in the world.
Technological advances
Strong Core Values
Employee loyalty
Opening up new hotels

14. Recommendations Steps in the future (technology)
Acquiring new hotel Brands
More hotels — and presumably higher profits
Increase focus on select service brands
Maintain employee culture

15. Q&A