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Affiliate Development
Team Sri-vallabha das (Dubai) Devakinandan das (Singapore) Udarakirti Caitanya das (Bahrain) Mukunda Madhava das (Juhu, Mumbai)
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ISKCON GBC Body ISKCON Entity ISKCON Affiliate
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Definition ISKCON Entity: A centre established and managed according to GBC rules and regulations
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Definition ISKCON Affiliate: An organization officially attached to ISKCON by way of a set of well defined documentation designed to regulate relation between ISKCON and the affiliate
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Objectives of Affiliation
Unity in diversity – to formalize connection with devotees who adopt new preaching strategies and innovations.
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Objectives of Affiliation
To endorse, support and encourage bona fide ISKCON related activities To check activities which exploit ISKCON’S name and goodwill
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Why Creating Affiliates?
From GBC feedback, Oct 2011: Engagement for congregations Potential to eventually become a temple Generation of goodwill from public/government entities To satisfy legal requirements which normally do not allow ISKCON to perform
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ISKCON PARTIAL AFFILIATE
AFFILIATE LEVELS LEVELS NOMENCLATURE 1 ISKCON FULL AFFILIATE 2 ISKCON PARTIAL AFFILIATE 3 NON-AFFILIATE
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ISKCON FULL AFFILIATE Features for consideration: Legally not registered as ISKCON Full managerial control, ISKCON appointed Trustees Sometimes required to suit the law of the land. Ownership/transfer of assets, ideally in favour of ISKCON
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ISKCON FULL AFFILIATE Establishments: Restaurants, Gift Shops, FFL, Mid-day Meals, Goshalas etc. Safeguards: Regular review of trustees to minimize abuse and/or deviations Benefits: BTG listing, ISKCON’s FULL endorsement, stall at temple/festivals, fund raising
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ISKCON PARTIAL AFFILIATE
Features for consideration: Agreeable to not present ideas against Krishna Consciousness Some form of financial support when applicable Establishments :. Some restaurants, yoga clubs, vegetarian societies, Goshala, etc.
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ISKCON PARTIAL AFFILIATE
Safeguards : Appropriate documents eg. MOU to regulate the relationship Benefit: ISKCON’s Limited endorsement, stall at temple/festivals, Sharing of funds
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NON- AFFILIATES Features for consideration:
No form of control in any manner i.e philosophy, finance etc. Establishments: Independent restaurants, yoga clubs and other entities Safeguards: Establish appropriate forms of communications to educate and protect ISKCON interests and its members
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Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India
ISKCON Full Affiliate Case Study Need ISKCON as a charitable trust cannot run business : Law of the Land in India
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Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India
ISKCON Full Affiliate Case Study Trustees ISKCON Juhu Managers
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Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India
ISKCON Full Affiliate Case Study Objectives To promote vegetarianism Free food distribution Can run business entity: Govinda’s
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Sri Sri Radha Damodar Charitable Trust, Juhu, Mumbai, India
ISKCON Full Affiliate Case Study Benefits for ISKCON Rent from premises / equipments Donations Indirect benefits
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To ride on ISKCON’s goodwill and brand name
XYZ Restaurant Non-Affiliate Case Study Need To ride on ISKCON’s goodwill and brand name
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XYZ Restaurant Non-Affiliate Case Study Manager Non-member of ISKCON
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XYZ Restaurant Non-Affiliate Case Study Objectives To generate revenue on the strength of ISKCON’s standing and reputation
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Possible negative publicity
XYZ Restaurant Non-Affiliate Case Study Loss for ISKCON Exploitation of name Possible negative publicity Possible loss of revenue for ISKCON affiliates
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Proposed Creation of ISKCON Affiliate Office
Functions: To draw up rules and regulations To monitor through “Affiliate Audit” To report directly to the GBC Body
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Affiliates Development to lead to
More Devotees Happier Devotees
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Thank you very much Hare Krishna
Thank you very much Hare Krishna! For more information please contact
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