Landlord Engagement Michael Shore | AZ Housing Coalition 2018.

Landlord Engagement Michael Shore | AZ Housing Coalition 2018

Landlord Engagement : Michael Shore | AHC 2018
Let’s Paint the Picture This is my silver bullet – I honestly believe that landlords will take and keep your programs if you deliver exemplary service Remember, you’re likely competing with other programs and maybe your local housing authority Be better than them – be fast, be professional, be courteous, be grateful, be humble, be there to serve them Bend over backwards We say that landlords think of us as a private, state of the art PHA with unparalleled customer service – they regularly report to us and others that they’ll only take our programs because of our service Landlord Engagement : Michael Shore | AHC 2018

National Low Income Housing Coalition Landlord Engagement : Michael Shore | AHC 2018

Center on Budget and Policy Priorities Experts – ARLTA, property management, fair housing, rental assistance administration –become HOUSERS Consistent – HQS, standardized forms and processes, rent reasonableness, payments – become HOUSERS Relationships – Professional property managers will see you as a peer and colleague if you invest in learning their world Look – you know if you look like a business or a poor, underfunded social services agency working out of a church basement Look – Polished look builds confidence Landlord Engagement : Michael Shore | AHC 2018

External Barriers to Securing Housing Low vacancy rates High rental costs Rents Deposits and Fees Clients with poor rental history, credit, income What else? Landlord Engagement : Michael Shore | AHC 2018

Real Talk What about the things that we can control?
Landlord Engagement : Michael Shore | AHC 2018

When WE are the Barriers Us – Poor rental assistance administration Us – Poor housing stabilization services and support Us – Poor customer service Us – Lack of knowledge and expertise in residential real estate industry Us – Competition between providers Us – Competition between interventions and programs Us – Not dedicating staff and resources to this effort No supportive services – no case management – not social workers We’re a subcontractor – Nonprofit grantees and PHAs hire us to do what we do – allows them to focus on their mission of supporting vulnerable individuals and families in housing – we do the housing part Landlord Engagement : Michael Shore | AHC 2018

Our Perspective Landlord Engagement : Michael Shore | AHC 2018

We Are Housers ALL WE DO is administer scattered site, tenant based rental assistance PSH: 2,000 participant households annually RRH: 500 participant households annually HCV and HUD-VASH: 200 lease-ups annually $18 Million in annual rental subsidy We house about 150 households in these programs MONTHLY 110 NEW admissions and 40 TRANSFERS No supportive services – no case management – not social workers We’re a subcontractor – Nonprofit grantees and PHAs hire us to do what we do – allows them to focus on their mission of supporting vulnerable individuals and families in housing – we do the housing part Landlord Engagement : Michael Shore | AHC 2018

Just over 1,000 a year – on track for 1,200 this year Landlord Engagement : Michael Shore | AHC 2018

Just over 2,400 assisted monthly These are Tableau – Live – Go play – Not great oh your phone Landlord Engagement : Michael Shore | AHC 2018

Local Context Maricopa County, Arizona 4th most populous county nationally at 4.2 million people 223 new people move there a day! 6-8% increases in rent annually FY 2018 HUD Fair Market Rents Historical Rental Vacancy Rate 0 BDRM 1 BDRM 2 BDRM 3 BDRM 4 BDRM $ 684 $ 815 $ 1013 $ 1474 $ 1697 Phoenix is booming Inflow is massive Vacancy is more like 2% in C class properties – narrowed screening criteria, new owners opting out New for us – our economy has been largely built on construction – we overbuild I’m praying for another overbuild and filtering effect Landlord Engagement : Michael Shore | AHC 2018

Dedicated Staff What have we done Landlord Engagement : Michael Shore | AHC 2018

Housing Location Specialist Researches rental market Marketing and recruitment Assists participants with housing search and application process Assesses barriers Transportation Negotiation of screening criteria and rents Coordinates with supportive services providers Collects and shares feedback from landlords Performance management Two years – we know this works – data Need to take this to a systems level – CoC should pay for this – HUD should eventually like coordinated entry Landlord Engagement : Michael Shore | AHC 2018

Credibility Landlord Engagement : Michael Shore | AHC 2018

Credibility Become the experts Deliver consistent, reliable, professional results Build relationships Look the part Brand and marketing Forms and program paperwork Experts – ARLTA, property management, fair housing, rental assistance administration –become HOUSERS Consistent – HQS, standardized forms and processes, rent reasonableness, payments – become HOUSERS Relationships – Professional property managers will see you as a peer and colleague if you invest in learning their world Look – you know if you look like a business or a poor, underfunded social services agency working out of a church basement Look – Polished look builds confidence Landlord Engagement : Michael Shore | AHC 2018

Communications Landlord Engagement : Michael Shore | AHC 2018

Communication and Messaging Regular Program Communication Letters, marketing and blog posts Social media – FB, Twitter and LinkedIn Presentations at landlord events Topics Deposits, housing stabilization support, move-outs and reimbursement for damages, lease renewals, progress This is new for us marketing to existing and prospective landlords Get lists from Multihousing associations You can also buy lists Landlord Engagement : Michael Shore | AHC 2018

Customer Service and Retention
Landlord Engagement : Michael Shore | AHC 2018

Landlord Retention Inspect units quickly – 1-2 days from approval Cut checks EVERY day (Better if it’s ACH/direct deposit) Simplify your paperwork – make it electronic, if possible Process paperwork SWIFTLY Answer your phone, return calls and s ALL day, EVERY day Support your clients, mediate issues and solve problems Reimburse landlords for damages, vacancy loss This is my silver bullet – I honestly believe that landlords will take and keep your programs if you deliver exemplary service Remember, you’re likely competing with other programs and maybe your local housing authority Be better than them – be fast, be professional, be courteous, be grateful, be humble, be there to serve them Bend over backwards We say that landlords think of us as a private, state of the art PHA with unparalleled customer service – they regularly report to us and others that they’ll only take our programs because of our service Landlord Engagement : Michael Shore | AHC 2018

Technology Solutions Landlord Engagement : Michael Shore | AHC 2018

Technology Solutions Housing Program Management software Eligibility, subsidy calculations, HQS, rent reasonableness, annual recertifications, correspondence and landlord payments You cannot achieve the scale that you likely need to in order to end homelessness doing this with paper, Excel, Quickbooks or even a Salesforce implementation You need custom software to do this right and do it well Working on new app now for housing location – SaaS, web based, subscription model likely at the CoC level, maybe PHAs, maybe states Will compete with socialserve.com, gosection8, opendoors, others Let me know if you’re interested Landlord Engagement : Michael Shore | AHC 2018

Technology Solutions Coming Soon for HOM Partners You cannot achieve the scale that you likely need to in order to end homelessness doing this with paper, Excel, Quickbooks or even a Salesforce implementation You need custom software to do this right and do it well Working on new app now for housing location – SaaS, web based, subscription model likely at the CoC level, maybe PHAs, maybe states Will compete with socialserve.com, gosection8, opendoors, others Let me know if you’re interested Landlord Engagement : Michael Shore | AHC 2018

Contact Information Michael Shore @shikemore @hominc facebook.com/hominc linkedin.com/company/hominc Landlord Engagement : Michael Shore | AHC 2018

Landlord Engagement Michael Shore | AZ Housing Coalition 2018.

Similar presentations

Presentation on theme: "Landlord Engagement Michael Shore | AZ Housing Coalition 2018."— Presentation transcript:

Similar presentations

About project

Feedback

Log in

Auth with social network:

Landlord Engagement Michael Shore | AZ Housing Coalition 2018.

Similar presentations

Presentation on theme: "Landlord Engagement Michael Shore | AZ Housing Coalition 2018."— Presentation transcript:

Similar presentations

About project

Feedback