1. Producing A Fashion Show
The Plan
Producing A Fashion Show

2. Planning
Involves all aspects of preliminary preparation necessary to present a well-executed show
Planners for charity shows should keep in mind the purpose to raise money when planning an event, but should not over-price the show tickets for the intended audience

3. Targeting the Audience
The merchandise selected for the show must match the audience in order to promote appropriate trends
An audience that is established before the show is organized is considered a guaranteed audience
An audience which is established after the show is planed as a result of publicity and advertising is considered a created audience

4. Production Team Show Producer Stylist Makeup Artist Hairdressers
Models
Behind-the-Scenes Stage Crew

5. Show Producer Responsibilities include: Casting the models
Overseeing the design and construction of the set
Directing the lighting and music crews
Taking the initial plans and translating them into the actual show

6. Stylist
It is the responsibility of the stylist to provide creative input to the designer and show producer, and present the clothes immaculately
Responsibilities include:
Planning how to highlight key pieces of the collection through accessorizing
Deciding which models will wear which outfits and what order they will go in

7. Promotion Coordinator
Accountable for the creation and distribution of promotional materials for the show including:
Press Releases
Press Photographs
Tickets
Invitations
Commercials
Signage
Table Decorations

8. Merchandise Coordinator
In charge of the selection of merchandise for each scene and the entire show
Must work with retail stores and/or designers to pick clothing, accessories, and props
Coordinates fittings prior to rehearsal

9. Responsibility Sheet
A helpful tool in planning a show and delegating responsibilities to all participants
The director records each delegated task on the responsibility sheet and then distributes copies to all coordinators so that all individuals may know who is accountable for each task

10. Venues
School venues will have strict guidelines and restrictions for use
These can regulate hours of availability, type of food and beverage service, amount of people the space can hold, security requirements, etc…

11. Serving Food and Beverages
Service may be as simple as providing beverages or as elaborate as a multiple course meal
Tying meal time to the entertainment has proven to be a popular approach

12. Show Schedule Date and time must be set first
March 19, 2009
A calendar should be developed along with the responsibility sheet to show when each step needs to be completed

13. Length of the Fashion Show
Usually determined by the number of outfits in the show
A younger audience dictates a faster paced show
A show within a retail store should last no more than 45 minutes

14. Merchandise Security
Merchandise on loan from retailers for the rehearsals and the show is the responsibility of the show staff
It must be protected from damage while it is being worn and from theft or vandalism

15. Security Contract
Developed to assure the responsibility of fashion show volunteers
Tells the store that the merchandise will be returned in the same condition or it will be purchased by the show director

16. Estimating the Budget
The budget is an estimate of the revenues and expenses necessary to produce the show
It is a best guess of what will be included in the costs and income from ticket sales or vendor cooperative financial support

17. Categories of Expenses
Site Rental
Food or catering
Models
Advertising and Publicity
Technical and support staff
Miscellaneous expenses such as decorations, transportation, hospitality, etc…