1. Brian Gitschier Section 1

2. Industry revenue about $1.75 Trillion in 2013 Fast food industry expected to generate $240 Billion in 2014 Food and beverage costs about 33% of all expenses High volume, low cost, and high speed product

3. Other restaurants (both fast food and non fast food) Grocery Stores Convenience Stores

4. Location Prices Quality Variety Convenience

5. Second largest restaurant chain 34,480 restaurants in 119 countries 19,869 Franchised, 8,013 Licensed, 6,598 Company Owned 1,439 new stores in 2012 – almost 4 per day 69 million customers daily Revenue: 27.6 Billion Net Income: 5.5 Billion 3.1% comparable store sales growth

7. Strengths Brand 6 th Most Valuable (behind Apple, Microsoft, Coca-Cola, IBM, and Google) Efficiency Consistency

8. Weaknesses Margins heavily reliant on commodity prices Opportunities New Products Healthier, keep up with changing consumer tastes Expansion internationally

9. Threats Changing consumer tastes Health conscious Has image of being unhealthy Domestic Market is becoming oversaturated

10. Grow Globally be accessible wherever and whenever Optimize Menu Modernize Restaurants 60% of interiors updated 50% of exteriors by 2015