1. University of Northern IA
Presentation prepared by:
Marilyn Shaw
University of Northern IA
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2. Chapter 11 Informative Speaking
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3. Informative Speaking
What are the topics that you have chosen for your speech next week?

4. Information and Power
According to Dictionary.com, information is knowledge communicated or received concerning a particular fact or circumstance; knowledge gained through study, communication, research, instruction, etc.; and factual data.
Photo from chapter 11 page 280
Copyright © Richard Lord/Photo Edit
Why would we consider that information equals power?
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5. Distinctions between Informative and Persuasive Speaking
Informative Speaking
Persuasive Speaking
General goal of informative speaking is to increase the listeners’ knowledge.
Information can be presented without an attempt to persuade.
The purpose of the persuasive speech is to alter attitudes and behaviors.
Persuasion cannot be accomplished without attempting to inform.
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6. Activity
With a partner, select a speech topic. Together generate a thesis statement for an informative speech and a persuasive speech. The speech topic should be the same.

7. Topics for Informative Speeches page 284
Concepts
Events
Processes
Objects
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8. Preparing and Delivering an Informative Speech
Gain and Maintain Audience Attention
Generate a Need for the Information
Create Information Relevance
Provide a Fresh Perspective
Focus on the Unusual
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9. Chapter 11
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