1. Corporate identity
Unit 3

2. Vocabulary 1 be designed – be created facilitate – make sth. easy
attainment – accomplishment, achievement
visible (adj.) – visibly (adv.)
branding-stigmatisation
trademark- hallmark, stylemark
come into being – come to life
ownership-possession
manifest (adj.)- obvious, apparent, noticeable
refer to sth. AS sth. – to call sth. somehow
allow-let
denote-signify, mean, refer
a sense OF sth.
belong
aggregate-total, whole, sum

3. Vocabulary 2
IN general
amount to sth.-be equal to sth., be the same as sth. else
title-name
supporting-additional, helpful
device-gadget, tool, machine, instrument
commonly-usually, ordinary
guidelines - a rule or set of rules giving guidance on how to behave in a situation
assemble-put together, join
a set of sth.
govern-regulate, control, rule
apply sth. TO sth.
confirm-affirm, sustain
approve-agree to, allow, authorise
palette-range, scope
layout-design, plan
maintain-hold, keep
brand recognition

4. Vocabulary 3
merchandise- product, Goods bought and sold in business; commercial wares.
appear-show up
pay FOR sth.
execution- performance, carrying out
consistently- systematically
throughout=through
be involved IN sth.-be engaged IN sth.
extremely-highly, very
appealing TO sth./ sbd.-likeable, attractive
distinguishable- distinct, recognisable, noticeable
be composed OF sth.
instantly-immediately, momentously
ON sbd’s behalf-in someone’s name