1. History and Functions of Marketing Notes

2. Concepts to Know! What is marketing?
It is a PROCESS of creating a SATISFYING EXCHANGE RELATIONSHIP
What is the Marketing Mix (AKA the 4 P’s)
Product, Price, Place, Promotion
What is a market?
PEOPLE who are willing and capable!

3. Types of Products Goods Material items you can touch. Services
Car, TV, clothing, ect.
Services
A series of tasks performed for a customer.
Hair cut, lawn service, car repait

4. Marketing History

5. The Development of Markets
Self –Sufficient
People didn’t need others
Bartering
People could trade for what they needed
Specialization of Labor
People did one thing and did it really well
Money Systems
Established currencies to exchange products
Central Markets
Town centers where people brought products to exchange

6. The Development of Marketing
1900’s-1920’s Production Era
Few products were available and production processes were very simple
Only focused on product development and distribution
1930’s-1940’s Sales Era
Effective production, transportation and standard of living increased
Increased competition=focused on sales

7. As Marketing Developed
1950’s-1960’s Marketing
Focused on new marketing activities
Golden age of advertising
Prices became competitive and customers offered credit
1970’s-Today Marketing Concept Era
Listening to consumers
Marketing became a major part of all businesses

8. The Seven Functions of Marketing

9. Functions of Marketing
Product and Service Management
Assisting in the design and development of products and services to meet the needs of prospective customers

10. Functions of Marketing
Marketing Information Management
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
Market Research!

11. Functions of Marketing
Distribution (Channel Management)
The physical movement or the transfer of ownership of a good or service from the producer to the consumer.

12. Functions of Marketing
Pricing
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.

13. Functions of Marketing
Promotion
Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.

14. Functions of Marketing
Selling
Direct, personal communications with prospective customers in order to assess needs and satisfy those needs with appropriate products and services

15. Functions of Marketing
Financing
Determining the need for and availability of financial resources to aid in marketing activities.

16. Other Marketing Activities

17. Market Planning Risk Management
Developing marketing strategies that will reach markets
Risk Management
Providing security for products
MAKING SURE PRODUCTS ARE SAFE!
Try to reduce the risk associated with using it

18. Partner Activities Functions of Marketing Graphic Organizer
Marketing Through the Ages Handout