1. 2010 DirectionFinder® Survey City of Blue Springs, Missouri
by ETC Institute
November 15, 2010

2. ETC Institute: A National Leader in Market Research for Local Governmental Organizations …helping city and county governments gather and use survey data to enhance organizational
performance for 25 years
More than 1,350,000 Persons Surveyed for more than 425 cities in 46 States 2

3. Agenda Methodology Major Findings Conclusions/Questions
Perceptions of the City
Major Categories of City Services
Public Safety
Communication
Maintenance
Parks and Recreation
Code Enforcement
Transportation
Leadership
Community Investments
Conclusions/Questions

4. Methodology Developed with input from city leaders/staff
Designed to objectively assess community priorities and satisfaction with the delivery of city services
Most questions were similar to questions that have been asked in previous years so the City could assess trends
Administered by mail with follow-up by phone
Random sample of 619 residents
Precision of at least +/-4% at the 95% level of confidence
Benchmarking Data
Results were geocoded and mapped

5. Good Representation by Age

6. Good Representation by income

7. Good Representation by Gender

8. Perceptions of the City

9. Significant 2-year increase or sustained for 3 years
Significant decrease since 2007

10. Overall Ratings of City Services

11. Significant 2-year increase or sustained for 4 years
Significant decrease since 2006

14. PUBLIC SAFETY

15. Significant 2-year increase or sustained for 4 years
Significant decrease since 2006

18. CITY COMMUNICATIONS

20. Significant 2-year increase or sustained for 4 years
Significant decrease since 2006

22. CITY MAINTENANCE

23. Significant 2-year increase or sustained for 4 years
Significant decrease since 2006

26. PARKS & RECREATION

27. Significant 2-year increase or sustained for 4 years
Significant decrease since 2006

30. Transportation

31. Significant 2-year increase or sustained for 4 years
Significant decrease since 2006

33. CODE ENFORCEMENT

34. Significant 2-year increase or sustained for 4 years
Significant decrease since 2006

37. CITY LEADERSHIP

39. Significant 2-year increase or sustained for 4 years
Significant decrease since 2006

40. Community Investments

44. Conclusions/Recommendations
The City of Blue Springs is Definitely Moving in the Right Direction
There were significant improvements in most areas that were assessed on the survey
The improvements in Blue Springs have occurred during a period of history when satisfaction with city services has dropped significantly in most communities
There is very little dissatisfaction with City leadership
Major services to emphasis over the next 2 years:
Public safety (police)
Maintenance of streets/traffic flow
Continued emphasis on community planning

45. Questions ??

46. OTHER ITEMS

47. Recycling

53. Customer Service

56. Electronic Billing

58. Rate of Development

60. CITIZEN INVOLVEMENT

61. Significant increase over the past 2 or 4 years
Significant decrease over the past 2 or 4 years

62. Planning and Zoning

66. Social Networking