1. Culture and/as Politics

2. Third-wavers
Awareness of the complex ways that power, privilege, oppression, and resistance look in a media-saturate economy.

3. McJobs
Jobs that are temporary, low paying, no longevity, no benefits that mean people lose security they either once had – or assumed they would have at a certain stage of life.

4. Third-wavers
Address “injustices that might not normally be regarded as specifically feminist concerns because it is precisely the interconnection of feminist issues with other injustices that urgently need attention”

5. Otherness
the representation of that which exists so that I might define myself against it as proper/right/normal/superior
she calls “otherness” – my shadow side…

6. power of representation
“real” is an effect of representation… meaning that we live in a world of sign exchange value.
BUT - representation does affect material life

7. The Sign (Semiotic Theory)
Everything around us operates as a sign, which is split
Signified (the concept)
________
Signifier (the sound/word)
The idea is that we have no access to the concept without the representations attached to the word

8. Culture Jamming we can critically engage with popular culture
use representation in order to critique representation
Use the tools – appropriate them
Cannot separate political activism and cultural production