1. Monona Terrace: A Community Gathering Place, a Tourism Destination,
and a Catalyst for Economic Activity
Thank you for this opportunity to update you on the role that Monona Terrace plays in supporting our downtown, as well as the Greater Madison area.
As you can see from the title, I will be discussing the 3 key roles that Monona Terrace play as; 1, 2 & 3.
Basically, I will presenting some of the results from our 2005 Community and Economic Impact Study to show you how we are doing in these areas. And I have asked Gregg to join me in this presentation to discuss a couple of new exciting projects.
But first, I would like to tell you a little more about Monona Terrace.

2. About Monona Terrace
Our mission: to deliver an exceptional and inspirational experience
The vision of this facility is to be a globally recognized facility of distinction, offering endless possibilities and extraordinary service.
The facility has become an icon in Madison, having received numerous awards and recognitions
Wide geographic draw, attracting local, regional, state, and international events each year.
Power Converters
98% Satisfaction
Rating
As I am sure most of you know, were are a FLW designed building
We opened on July 18, 1997, after a nearly 60-year on-and-off effort to construct the FLW designed facility. This is a speech in of itself, so I won’t go there, but our website has the complete history of the struggle to build MT
- Read mission statement
- The facility has received numerous awards, including
Six time Prime Site Award by Facility & Destinations Magazine (which is a national publication)
2005, 2006 & 2007 Readers’ Choice Award for Best Conference Center in Wisconsin by Corporate Report Wisconsin (receive this award at the Kalahari)
And just recently, we were awarded by the readers of Knot Magazine (a national wedding publication) as one of the best places to have your wedding.
Wide geographic awareness – along with our strong local support
No property tax dollars, IN FACT WE PAY PT - $282,220
-And we celebrated our 10th Anniversary this summer on July 20, 2007

3. Funding Sources City of Madison $12,000,000 Madison Hotel Room Tax
$16,500,000
Tax Increment Financing (TIF) Fund
$500,000
State of Wisconsin
$18,100,000
Dane County
Private Contributions (Including Friends of Monona Terrace Tile Campaign)
$8,000,000
Grand Total - All Sources
$67,100,000
The breakdown of the funding sources is important - because it shows the major collaboration effort it took – between the city, county, state and private sector to get MT built.
Gave investors the confidence to invest in downtown
Promoters of Monona Terrace said the facility would be
An economic catalyst for city of Madison, Dane County, and the state of Wisconsin
Create jobs
Would help in the revitalization of Madison’s downtown
And would become a community gathering place and tourism destination
As staff, we believed that we were accomplishing all four of these objectives, and for years have been wanting an independent economic impact study to verify this fact.

4. Monona Terrace Operational Facts
Thanks to the efforts of a privately funded not-for-profit organization know as Monona Terrace Community Programs, Inc this study became a reality on July 18, 2006.
This study was done by Virchow Krause & Company
The study objectives were to
- Conduct an independent analysis of the actual economic impacts of Monona Terrace on the Madison community as a whole, especially the downtown area
- Compare the results against previous projections from the Shilling-Vandell Study, which was a projection or an economic impact study of the then proposed MT Convention Center
A summary of this report has been distributed at your seats
My remaining remarks will be a brief review of the major findings from this report

5. First LEED-EB certified Convention Center in the United States
100% of the electricity purchased at Monona Terrace is from renewable resources
Monona Terrace generates over 60 tons of waste annually but 50% is recycled
Over 18 tons of pre-consumer food waste was composted last year and used in garden areas on the University of Wisconsin Campus
We donate about 3 tons of food each year to local food pantries
In 2019, we will begin composting post-consumer waste thereby continuing to reduce the amount of waste from Monona Terrace into local landfills
Power Converters
98% Satisfaction
Rating
As I am sure most of you know, were are a FLW designed building
We opened on July 18, 1997, after a nearly 60-year on-and-off effort to construct the FLW designed facility. This is a speech in of itself, so I won’t go there, but our website has the complete history of the struggle to build MT
- Read mission statement
- The facility has received numerous awards, including
Six time Prime Site Award by Facility & Destinations Magazine (which is a national publication)
2005, 2006 & 2007 Readers’ Choice Award for Best Conference Center in Wisconsin by Corporate Report Wisconsin (receive this award at the Kalahari)
And just recently, we were awarded by the readers of Knot Magazine (a national wedding publication) as one of the best places to have your wedding.
Wide geographic awareness – along with our strong local support
No property tax dollars, IN FACT WE PAY PT - $282,220
-And we celebrated our 10th Anniversary this summer on July 20, 2007

6. Inside Monona Terrace
Monona Terrace is financed through the Transit Occupancy Tax or Room Tax, which pays for debt service, capital improvements and the annual subsidy. No city tax dollars are used!
60% of the cost to run Monona Terrace is labor
The job of hosting events either corporate, community or tourism related is very labor intensive
On average, Monona Terrace hosts over 600 events a year, of which about 100 of those events are weddings
Our job is to make every event special. Our greatest critic and best inspector is the mother of the bride!!
Monona Terrace is a subsidized facility. The revenues do not exceed expenses.
Power Converters
98% Satisfaction
Rating
As I am sure most of you know, were are a FLW designed building
We opened on July 18, 1997, after a nearly 60-year on-and-off effort to construct the FLW designed facility. This is a speech in of itself, so I won’t go there, but our website has the complete history of the struggle to build MT
- Read mission statement
- The facility has received numerous awards, including
Six time Prime Site Award by Facility & Destinations Magazine (which is a national publication)
2005, 2006 & 2007 Readers’ Choice Award for Best Conference Center in Wisconsin by Corporate Report Wisconsin (receive this award at the Kalahari)
And just recently, we were awarded by the readers of Knot Magazine (a national wedding publication) as one of the best places to have your wedding.
Wide geographic awareness – along with our strong local support
No property tax dollars, IN FACT WE PAY PT - $282,220
-And we celebrated our 10th Anniversary this summer on July 20, 2007

7. Monona Terrace was not designed to make money – It was designed to make other people money!
Conferences and Conventions at Monona Terrace over the past 10 years have averaged over $40 million each year in Economic Impact for the City of Madison
One of the first major findings from the report was that the economic impact of Monona Terrace from our 2005 conventions and conferences was $52.7 million in economic benefits to the community
You can also see from this slide that we exceeded the Shilling/Vandell projection by 30%, which is inflated to 2005 dollars ($28.8 million in 1992)
We work with the Greater Madison Convention & Visitor Bureau to get this convention business to MT. And they are doing a great job.

8. Looking to the future -Maximizing our Potential

9. Judge Doyle Square

10. Judge Doyle Square
The project includes a 252 room Embassy Suites Hotel, Retail and Residential components
The massive two block development will activate areas that had previously been fallow.
Revenue
Real Estate Taxes
Room Taxes
Sales Tax
Land Lease Rental Income
Believe this development could be the catalyst that eventually connects the lake with Downtown.

11. Nolen Waterfront Project

12. Monona Terrace Madison, Wisconsin