1. Media Literacy Grade 3 Independent Practice Ogle Elementary Library
Kincaid 2015

2. Learning Targets
SS 3.16 A - Reading/Media Literacy: I can understand how communication changes when moving from one genre of media to another.
SS 3.16 B- I can explain how various design techniques used in media influence the message (e.g shape, color, sound).
SS 3.16 C- I can compare various written conventions used for digital media (e.g. language in an informal vs. in a web-based news article).

3. Persuasion: What does the author want you to think or do?
Audience for this ad:
parents who buy food for their
families
b. The Kraft Company
c. small sized people
How can you tell?
The child looks happy.
The macaroni is cheesy.
The colors are blue and white.
3. How does Kraft make people want to buy
this?

4. Fictional Film/Movie:
4. Who would be interested in this movie?
5. Why would people go see it?
It is funny.
They want to know more about pandas.
They want to learn karate moves.
6. How did they use sound, color, and text to make it more interesting?

5. How does communication change between these two forms of media?
7. How is the text different?
8. How are the purposes for reading different?
9 .Which one is to INFORM?
10.Which one to ENTERTAIN?
click to read

6. 11-13. Written Conventions: Your paper will be late.
to teacher: I would like to turn in my essay on Monday since I will not be able to finish it by Friday. Thank you so much for considering my request.
to teacher: I CAN’T GET MY PAPER DONE BY FRIDAY!!!!!! THERE’S NO WAY!!!! SOOOOOO SORRY!!!!!
to teacher: I won’t be able 2 get my paper done by Friday. I can turn it in by Monday 4sure, tho. Sorry 4 the lateness. I’m so freaking out over it! TTYL.

7. Written Conventions 14. “UR” represents what words? ______ _______
______ _______
15. What word does “2” represent?
____________
16. How do you feel about Oncore Education if you are “following” them? ______________________

8. Compare these two sites.
17. Which site has the most formal language?
18. Which site’s purpose is to ENTERTAIN?
19. Which site’s purpose is to INFORM?
20. How does the PBS Kids site use color and text to keep
your attention?