1. The future is ageing - Development, support and qualification for maturing markets

2. Fit for the Future
Job enlargement and business area development in the intersection of tourism, gastronomy and social services...
...by using
comparative advantages of
the natural potential of
Schleswig-Holstein

3. STAGE - Social services in tourism, geriatric care and gastronomy
new services, products, sections of employment
... In order to meet the demands of older people with a new quality

4. Objective: “Fostering silver economy in Schleswig-
Holstein for sustainable regional growth”
Job-Enlargement for the sectors of elderly and medical care as well as for the sector of tourism
Flexible Jobs for low skilled employless people
New jobs (to be developed) for young and old people
Enlargement of business areas
SME, regions and markets will set work on being ahead of future demands
Philip Plischke

5. Stage is an association of 5 sub-projects
Service employee in elderly care
Everyday life assistance
Assistant in care and gastronomy
Modular qualification of geriatric care
oriented towards services
Fit for the future
...in 5 institutes in Northern Germany

6. STAGE - Social services in tourism, geriatric care and gastronomy
Target Group
Young and old employless people
Employees and SME in the sectors tourism industry and elderly care
Regions
“Regions and markets in Schleswig- Holstein will set work on being ahead of future demands”
Kiel
Preetz
Meldorf
Lübeck
Hamburg
Philip Plischke

7. STAGE - Social services in tourism, geriatric care and gastronomy
Activities...
Ø Vocational training for employees and unemployed of all ages
Ø Cooperation with relevant pressure groups
Consulting and coaching of SME
Connecting of enterprises of different branches
Marketing for new products of SME
Kiel
Preetz
Meldorf
Lübeck
Hamburg
Philip Plischke

8. Training and Coaching for older employees Service,
SME Counselling
Coaching
Monitoring
Setting up business
Marketing
Training and Coaching for older employees
Service,
National and transnational Coordination,
Finances
Qualification for disadvantaged
Assessment
Qualification for vocational preparation
costumers:
Senior citizens
Target group:
- SME
- Young and old people
Philip Plischke

9. Experiences of the integrative approach
Good placement of beneficiaries
Interest of SME to develop new business area (especially elderly care and tourism)
Business cooperation fosters the sustainability of new businessfields in low-threshold fields
Strong support of regions
Sensitisation and support for the development of new business areas is neccesary
Philip Plischke

10. Lessons learned
Job-enlargement is only possible in the frame of networking
Enlargement of business areas takes time
Public-private-partnership is important for success
Flexibility of the project partners is necessary
Silver economy offers great potential for new business areas
Philip Plischke

11. Thank You! schiff-gmbh Philip Plischke Ringstr. 54 24103 Kiel
Philip Plischke