1. POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2015
SHRI
PERSONAL REFLECTION

2. Reflection Focus
Customers
Society
Businesses

3. CUSTOMERS
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4. According to Castells, 2000 Society 1 way Real SPACE PLACE 2 Way
Virtual
Society
Technology
SPACE
PLACE

5. Model of Marketing Communications in Hypermedia CME (Hoffman & Novak 1996)

6. SOCIETY
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7. Moderating Effect of Online Experience
Online store attributes & Customer Experience: Influence on Trust, Satisfaction & Loyalty (Jin and Park, 2006)
Web Design
TRUST
Order Fulfillment
Communication
LOYALTY
Moderating Effect of Online Experience
BUSINESSES
Merchandising
Satisfaction
Security/ Privacy
Promotion

8. Digital Business Model – (KPMG International,2009).
REVENUE
COST

9. Complexity Sweet Spots – (MIT,2014).

10. Digital Piracy & Security

12. Piracy In Numbers
ANY QUESTIONS?