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Icons, Logos, and Symbols
ENGL 3190: Document Design
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Icon “a sign or representation that stands for its object by virtue of a resemblance or analogy to it” (dictionary.com) Concise design element Design signals meaning Signal warnings, topics in a text, or they can function alone
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Logo Abstract image that represents an organization, program, or project Must have strong clarity and ethos
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Symbol “something used for or regarded as representing something else; a material object representing something, often something immaterial; emblem, token, or sign” (dictionary.com) Images that represent concepts Symbols are more abstract Symbols suggest rather than represent
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1926 London Underground Map
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London Underground Simplified
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Parts of Illustrations
Labels Numbers Titles Callouts
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Parts of Illustrations
Column/Row Headings Legends Captions Footnotes
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Figure 2.4 EPA National Priorities List
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Document Design Decisions
Do I use text or a visual representation? Where do I place text, visuals? How many columns should I use? How do I group common elements? What type styles and sizes should I use? How do I accommodate different types of readers?
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