1. The eCommerce Business Leadership Council
(EBLC)

2. EBLC Mission
To collaborate as retailers and suppliers to jointly design and execute eCommerce strategy that is focused on building shopper loyalty and drives ROI for both the manufacturer and retailer. Our goal is to evaluate and define eCommerce and omni-channel strategy to address eCommerce challenges in the Consumer Products Industry and develop standards of success. Through our engagement we will develop and share best practices, create and test standards & generate KPI’s for the industry.
Each team will share out progress to date and new key takeaways post break-out session.

3. EBLC Break-Out Session
Break-out session rules:
Everyone’s views are needed and important, share the floor
There are no right or wrong answers
Please turn off phones
Break-out process:
We are not trying to achieve consensus. Instead we are:
Gathering ideas
Developing priorities
Goal: To learn the unique needs and challenges for eCommerce and document best practices, standards and KPI’s.

4. Today’s Breakout Groups
Analytics (Mike Grammage and Rita Finley)
Content (Kristy Weiss)
Customer Relationships (Trey Alexander)
Enjoy group discussion for 30 minutes and develop key takeaways to share with the general session.