1. REGION VI REGIONAL LEADERSHIP CONFERENCE Aug 11th, 2018 Microsoft
Headquarters
Redmond, WA

2. Effective Communications
Prepared By Jeray Terrell | Southern California Zone Chairperson

3. Workshop Vision
Chapter Presidents and Vice Presidents this is your time. Set the standard for your chapter. Work with your fellow Presidents and VPs to identify your chapters greatest needs, set goals, and create a strategic vision. By end of this workshop, you’ll assemble your chapter’s Strategic Communications Plan
a) To ensure that the CEB members know and follows their tasks
b) To communicate to Alumni and and industry personal whose assistance you seek
c) To make GroupMe, and other programs, actually work to your advantage

5. Create a strategic vision
Step 1: Identify what works for your chapter
Step 2: Formulate a plan of action
Step 3: Plan of implementation
Step 4: Follow Through
Goals
Use all platforms to better communicate with all stakeholders
Understand what works for your chapter

6. Ineffective Communication
Interactive Discussion
Before we talk about how to get it right, we must first discuss how we got it wrong
Think about your communication efforts with your so far board during the summer term.
What communication issues have you experienced?

7. Communications: NSBE as a brand
One thing to consider when intiating communication with your chapter stakeholders is that they are all consumers in some shape or fashion.
Your stakeholders include
Chapter members
Your College of Engineering
Your Alumni/Professionals
Yes, even your Board!
The list goes on

8. Define Your Product Lay out vision and goals to your stakeholders.
What are your chapter specific benefits to being a NSBE Affiliate at any level?
Reduced Conference Fees?
Travel Reimbursements?
Professional Development?
You know better than I Do

9. The Sale
Your Board, Professionals, Members, You name it!

10. Chapter Executive Board
Vary your strategies
Don’t rely solely on one communication form
research which resources work best for specific tasks
Know your personnel
Learn what method of communication works best for each member, and follow up with them once communication has begun.
Make sure they are well aware of your expectations.
They should know the benefits leadership and the privilege it is to be a part of your chapter’s board
Make sure they know the consequences of not upholding a standard of excellency.

11. Members Know your customer
Be open and accessible to membership, and ASK them what they want or expect from the org
if you have to, help them to find the answer to this
Build Professional relationships
Explore your options of communication
Keep them up to date and involved
Execute!

12. Alumni/Profssionals Know your Customer
They are grown adults(Employed). You must message them in a timely manner.
scheduling (plan ahead)
keeping it professional; clear details
work around them

13. Membership Zone You can think of us as your outside consultants
We are here to help you with anything in regards to membership and we try to uphold a high standard of availability and transparency
Understand our chain of command
Contact accordingly
Remember that we are also students just like you

14. Strategic Communications Plan/Vision
Break out session

15. Step 1: Identify what works for your chapter
What gives you the the best responses from members at all engagement levels?

16. Step 2: Formulate a plan of action
Effective use of programs
GroupMe: What do you need/want from members (like my message)
Follow up on GroupMe ( )
Set a culture of excellence that ensure that your messages are more than just another Notification

17. Step 3: Plan of implentation
Interactive example (ask audience questions)

18. Step 4: Follow Through
Action items easy to find, accessible, trackable
holding yourself accountable
Hold them accountable
with every action item make sure you convey its significance to the chapter and to your vision for the chapter.
Action items should flow out of discussion
Give praise and show humility

19. Breakout session 3 groups
what plans and steps will you take to implement?

20. Wrap- up What have we learned?
What new communication strategies do you plan to implement?
What Can the membership Zone to to help you through this process?